Branch Sales Officer
kv groups of companies
Total years of experience :13 years, 9 Months
Product handled Barzman Mineral water frozen veg and Non Veg products.
Coverage area knowledge entire Retail territory |& Whole Sale From Muscat to Batinah and sharqiyah region
Maintained availability of our products and visibility standards in the territory.
Monitored brand volumes versus targets on daily basis and took corrective measures where required.
Maintaining the routes and identifying new opportunities.
Maintained merchandising standards for the displays of the products.
Applied FIFO principle at all stages of stock movements and reported the details of near expiry and low off-take products to for corrective action plan with Higher Management.
Consistently achieved yearly targets.
Allocation of monthly target with feedback to Higher Management on daily sales, productivity, collection, and brands on focus.
Constantly monitored collection status versus set deadline, and maintained average receivables status to be below 28 days
Conducting the route ride/field assessment for all the salesmen in their areas.
Performing the morning duty to ensure that the all sales vans reach to the market on time and to provide support to any issues faced by salesman at the time of leaving the depot.
Setting and reviewing targets for the salesmen on a regular basis to ensure the sales/growth objective has to achieve
Achieve sales and collection targets through regular coverage of all the outlets
Sales and Marketing of Food and Beverages products to A' + B' Class and Groceries, Small Retail Stores.
Visiting existing customers regularly, generating awareness about new products and also making indents according to their requirements.
Carry out the payment follow up by corresponding with the customer about the same Look at potential areas to increase sales
Company’s growth objective by optimizing the sales & distribution of all range product in the designated area by strictly adhering to company policies & procedures and
Maintaining the highest standards of sales ethics.
To consistently train each sales person to fill up required data for each customer.
To organise plans for placement of visi coolers/racks/shelves/in various incentive schemes.
To control and monitor promotional activities under various incentive schemes.
To motivate the staff obtaining better performance & better results.
To consistently growth look into market potential through business research.
Displaying and demonstrating the product in trade at the right time at the right place and at the right customers... to achieve the sales target
Reporting the product complaints by having a vigilant check during market coverage.
Placing coolers in customer location basis potential & review performance and maintain accurate asset records & agreements.
Giving the job request to the workshop supervisor for all cooler repair/service launching the new product/SKU’s in line with the marketing guidelines.
Identity new opportunities and develop the assigned area to create the maximum awareness of the product
Conducting the meeting for the affectivity of the problem then to review the performance & providing the feedback report to the management.
Plans and execute market development plans, motivate & encourage my team to optimize individual potential and productivity & performance
Communicate information concerning competitor’s activities, trade developments, standardization etc.
Ensure that effective stock levels are maintained in all outlets.
Involved in direct Sales Marketing with Supermarkets of all Classes.
Influencing the Trade/Customer to buy company products in the respective area.
Proven record of proving efficient and effective banking and administrative
Support issue & follow up.
Cross-functional assignment in Sales / Business development with special emphasis on customer/market development.
Distribution channel development for Retail Sector
Consistently achieved yearly targets.
Maintained the displays orders as per sector growth required.
Training of sales team, on the routes and identifying new opportunities.
To achieve the target through the super distributor network.
To appoint the distributors in the specified area.
Monitored and managed regional and territory performance, and Implemented necessary steps to keep results in line with Sales, category and revenue growth targets
Executed distributor growth programs in order to strengthen relationships with existing distributors whilst, developing new distributors within the territory.
Initiated revenue generation operations for the company and achieved 0 to 1.7 m business from southern region by appointing 01 new distributor.
Strengthened the retail outlet base and tapped uncontested markets (applied blue oceanic strategy)
Developed new sales strategies to target businesses with the right product at the right time.
Increased the market share from 6% to 11%
Evaluated competitor marketing strategy and activities and formulate proactive promotional strategies to sustain the regional growth.
Monitored and evaluated distribution &channel strategy in the region.
Provide vision, guidance and leadership to the sales team.
sales management