Brand Marketing Manager
OKAM
Total years of experience :11 years, 4 Months
Responsibilities:
• Responsible for Green Farms Brand sales and profitability across all categories (Rice, Honey, Canned Food and Dairy).
• Plan and execute all marketing activities offline & digital.
• Develop and manage Green Farms brand portfolio expansion into current products and new
categories.
Responsibilities:
• Manage Botan and Green Farms brands under Tuna category to meet yearly target.
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research.
• Analyze and report brands progress based on syndicated research (Retail Audit & Consumer Panel etc.) and internal database.
Achievements:
• Launched and extended Green Farms Tuna portfolio to meet consumer needs.
• Managed Green Farms Tuna Salad re-launch project.
• Launched a new category, Honey under Green Farms brand.
- Execute the Marketing Plan in order to grow brand sales.
- Analyze brand sales data and market share trends and come up with meaningful conclusions and insights.
- Manage the sales forecast of each assigned brand in order to ensure optimum stock levels.
- Sustain successful supplier/buyer partnerships.
- Work with advertising agencies on the execution of the brand marketing activities and development of in-store & POS material in order to ensure top quality execution and achieve brand image / equity objectives.
- Lead cross functional teams to ensure successful execution of launch.
- Managing the brand budget & developing cost effective annual activity plans.
- Work with the customer marketing teams to ensure that customer specific themes and strategies are aligned with national plans.
- Responsible for all the third party relations ATL, BTL, PR to achieve short and long term business objectives.
- Analyze and report brand’s progress based on syndicated research (Retail Audit & Consumer Panel etc.), brand health indicators and internal sales database.
- Supervise website design and content development: www.haweek.com.
- Worked on Mobile applications designs like Tapltwallet App: http://brandhorse.com/portfolio-item/tapitwallet/
- Built a digital advertisement menu for Juicy Lucy restaurant.
- Helped design web pages by editing images using Photoshop and Illustrator to refine the layout.
- Recommends best performing recruitment agencies and channels to be used.
- Conduct CV searches, shortlists, candidate interviews and reference checks to determine if candidates are suitable for internal opening/s or for retention on the HR database.
- Arranging interviews and processing as necessary interviews on daily basis.
- Handled Health and Safety as a Special Projects.
- Built the company’s website using Lafarge unified template.
- Create and design company’s profile, business card and stationaries.
- Researches, prioritizes, and follows up on incoming issues and concerns addressed to the General Manager, including those of a sensitive or confidential nature; Determines appropriate course of action, referral, or response.