Senior Director Demand & Logostics
savola foods company
Total years of experience :21 years, 5 Months
• Contributed to company growth with tangible measurable results by meeting and exceeding company business plans. Oversees scheduling and dispatching more than 400, 000 tons of oils cross KSA, Levant, Gulf and Yemen that generate annual sales revenue of + SR 2.5 Billion
• Oversees 140 employees and controlling + 40 Million budget in driving process improvements throughout logistics operations
• Delivering operational annual saving not less than 2 Million Riyals per Annam
• Lead, direct and manage comprehensive Logistical or reverse logistical functions for product life cycle including acquisitions, distribution, internal allocation, delivery, recycling, reuse or final disposal of resources by developing solutions that leverage company volume and system while providing consistently high levels of customer services in a cost-effective manner.
• Develop and review full year department business plans and strategy
• Controlling inbound and outbound freight charges by sourcing best rate at best services
• Manage day to day distribution operation to ensure minimum inventories are maintained cross all warehouses
• Manage to developed sound and tangible KPI’s for logistics
• Managing the design and implementation of key Projects within Supply chain and Logistics such as :
• Al Hamdullah Jameel managed to leave his footprint in SAVOLA Logistics history by changing SAVOLA traditional loose loading into professional palletized load using CHEP services in pallet pooling system resulted in improving efficiencies & reducing costs
• Palletized load project reduces truck loading time from 2 Hrs. to just 20 minutes it also reduces labors cost by 50% saving SR 1.25 Million.
• Played Major role in SAVOLA historical massive re-launch plans for its core product AFIA & Al Arabi when changed from opaque Yellow bottle to transparent bottle
• Owner of company S&OP process “sales and operation planning” in full generating 3 month rolling forecast
National sales, Sales operations and Key account sales
• Key member of sales senior management team works very closely with RSM to ensure achievements of planned sales volumes and sales revenues across all products and cross all Regions generating annual sales of + SR 800 Million from sales of 250, 000 tons of oils
• As member of senior management, contribute to the formulation and implementation of business strategies and plans which enable the achievement of company objectives
• Develop and implement full sales plans with proper and constant follow up
• Ensure that sales plans are formulated, recommended, approved, and implemented
• Managing all types of sales accounts Wholesalers, Modern trade, B2B and Van sales
• Ability to identify new sales opportunities within existing customers
• Devise and implement strategy to meet sales goals
• Develop tactical sales plans in support of business strategy and objectives
• Provide in-depth analysis of competitors landscape and recommend strategic direction
• Developing and leading sales team in delivering sustainable sales growth and competitive edge to company products cross all trade channels
• Directed sales team in delivering sales fundamentals of distribution, shelving, pricing and merchandizing
• Deploy market analyses to determine customer needs, promotions, pricing and discount
Develop, implement and evaluate all Sales policies and procedure
• Played major role in coordinating all sales activity cross all regions e.g. sales plans “In and out”, sales incentive, trade deals, promotions
• Design and implement sales programs/ sales incentives for sales team and sales managers aiming to achieve monthly sales targets with proper follow up & action plans
• Played major role in coordinating all marketing initiative required sales involvements e.g. new product launches, introducing new labels & marketing campaigns