Creative Brand Marketer
Florius Flowers FZCO
Total years of experience :15 years, 0 Months
Building the global brand identities of Florius Global and Florius International and at the same time join the multi-disciplinary team in daily activities, in the field of Sales, Marketing, Accounting and Logistics.
Responsibilities (Branding):
1. Creates layouts and designs of logos, packaging, advertising, marketing collateral, and other published materials in print and online. Selects and arranges photos, types, illustrations, and color.
2. Responsible for the creative strategies and direction of advertising and marketing materials and campaigns.
3. Develop and implement successful global marketing programs.
4. Creates a variety of corporate and marketing communications
materials. Ensures the communications are accurate, clear, and complete; and that they maintain a consistent
tone and voice.
5. Responsible for creating newsletters, social media blogs, and other online activities to promote the products
of the company. Communicate to clients for the updates.
6. Determines demand for new and existing products and services through the use of statistical procedures and
data analysis.
7. Contact with colleagues, suppliers, and clients in regards to Technical Support & Technical Questions and
act as a helpdesk.
8. Participate in day-to-day activities of the company in sales, distribution, accounting and marketing of flowers
9. Provide the manager with regular reports on marketing performance of the company and other related
systems
Create develop and implement sales strategies, methods and techniques to determine sales growth
• Analyze, interpret and evaluate the effectiveness of sales, methods, costs and results
• Handle customer complaints and solve conflicts within the company
• Manage regular reporting and tracking appropriately to flag issues and concerns
• Analyze report marketing performance, provide recommendations for improvement and make suggestions for additional services
• Utilize the different types of online tools for KPI such as Google AdWords, Analytics and Web Master Tools
• Designing and implementing marketing deals and promotions
• Manages and spearheaded social media which includes Facebook, twitter, google+, LinkedIn and
Pinterest
Responsibilities (Product):
• Ensure website design and content meet copy style guide and graphics standards.
o http://www.officefab.com.ph
• Perform regular reviews of the website to ensure content accuracy, timeliness and relevance.
• Test website’s accessibility and functionality from a variety of environments.
• Develop and maintain a strategic plan for internet presence based on management priorities, policy directions and goals.
• In conjunction with Information Technology staff, create enhancements and modifications to the website.
• Perform related duties and responsibilities as assigned.
• Monitor web usage and provide statistics for management reporting.
• Ensure website content meets the needs of external clients.
• Consult with appropriate staff to develop new content for each section and division.
• Coordinate timely responses to e-mail inquiries received via the website.
Responsibilities (Online Marketing/Newsletter):
• Design, manage and implement internet marketing services including paid search marketing, organic optimization, blog implementation and link-building when required
• Perform search engine optimization services for our clients to the best of your ability
• Manage regular reporting and tracking, and report metrics appropriately and flag issues for internal stakeholders
o Impressions, Visits, Orders, Revenue, Spending, CiR, CTR, CR, CPO, Bounce rates, Average Visit per page and duration
• Analyze and report marketing performance; provide recommendations for improvement and make suggestions for additional services.
• Knowledgeable in using Google Adwords, Analytics and Web Tools
• Conceptualize, manage and implement newsletter (3x per week)
• Coordinate with the Graphics Department and Offline Marketing for promotions and deals
• Manage regular reporting and tracking, and report metrics appropriately
o # of Subscribers, Avg. NL sent per week, CTR, CR, # of Sales, Avg Basket Size
• Manages social media which includes Facebook, Twitter and Google +
Events Handled:
• Launch of the new Infuse Hair Treatment: KERASTASE
• ESQUIRE Magazine Launch 2011
• Manila Art Festival 2011 @ NBC Tent
Responsibilities:
• Researching markets to identify opportunities for events
• Liaising with clients to ascertain their precise event requirements
• Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)
• Agreeing to and managing a budget
• Securing and booking a suitable venue or location
• Ensuring insurance, legal, health and safety obligations are adhered to
• Coordinating venue management, caterers, stand designers, contractors and equipment hire
• Organizing facilities for car parking, traffic control, security, first aid, hospitality and the media
• Identifying and securing speakers or special guests
• Planning room layouts and the entertainment programme, scheduling workshops and demonstrations;
• Coordinating staffing requirements and staff briefings
• Liaising with clients and designers to create a brand for the event and organizing the production of tickets, posters, catalogues and sales brochures
• Coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly
• Overseeing the dismantling and removal of the event and clearing the venue efficiently
• Post-event evaluation (including data entry and analysis and producing reports for event stakeholders)
Malayan Colleges Laguna E.T. Yuchengco College of Business in Laguna Pulo, Diezmo Road, Cabuyao, Laguna Bachelor of Science, Entrepreneurship, GPA: 2.00 (1.0 Highest), May 4, 2011