Head of operations and marketing
Qatar information media and marketing (watan and Qatar tribune newspaper
مجموع سنوات الخبرة :24 years, 3 أشهر
JOB DESCRIPTION 1. Supervise the functioning of all Food and Beverage Department’s Marketing activities, promotions, sales and costs to ensure that department profits are maximized. 2. Coordinates all F&B promotions with Sales Department to ensure proper implementation. 3. Establishes a clear Food & Beverage Banquet Sales kit and briefs the sales department on usage. This includes all relevant documents such as Banquet event check lists & Banquet event orders 4. Establishes the general F&B Marketing strategy, the yearly F&B Marketing Plan together with the F&B Manager and makes the presentation to the Board of Management. 5. Establishes and presents the yearly F&B Marketing Budget to the Board of Management and follows it strictly to minimize the Department’s expenses. Gets actively involved in finding the best Printing / Advertising solutions to optimize the Company’s profits. 6. Is fully responsible for the Department’s proper functioning including associated, finances and implementation. 7. Supervises, recruits, appraises the F&B Sales & Marketing associates. 8. Communicates all promotions in a timely and professional manner to both, the Restaurant and Sales Department by establishing weekly meetings and is responsible for their recording and distribution. 9. Maintains a proper Customer data base in conjunction with Sales Team and co-ordinates any Electronic advertising with the Sales Team 10. Acts as a Customer Relation Officer and spends time with Customers / Members to establish a developing business relationship. Establishes Client satisfaction surveys and reports results to the F&B Manager 11. Reports all happenings of the Department to the Food & Beverage Manager and to the Board of Management 12. Attend all Management Meetings 13. Conduct, compiles, analysis market researches and reports results monthly to the F&B Manager. Comes up with regular proposals to adjust the overall Marketing Strategy month by month.
Achievements:
• Increase traffic
• Increase awareness
• Increase sales
For the following outlets (La casa, Cool De Sac, Built in Burger, crêpe & more, Gelarto Rosa, Diner station and Karaki).
Duties:
1- Marketing:
• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-coordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
2- Public Relation:
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
• Analyzing potential strategic partner relationships for company marketing.
3- Achievements:
- Increase client database.
- Achieving the target.
- Generate 20% additional profit in 8 months.
Duties:
• Planning budgets and activities for account management in the company
• setting up goals and objectives for all subordinate staff
• Providing feedback and counsel to account staff to meet quotas/objectives
Responsibilities
• Plan budgets and activities for account management in the company
• Set up goals and objectives for all subordinate staff
• Provide feedback and counsel to account staff to meet quotas/objectives
• Conduct performance evaluation using key metrics
• Serve as the point of contact for customers in your portfolio
• Understand customer requirements and needs to offer suitable solutions and generate new business
• Ensure the timely delivery of services and products to clients
• Resolve issues to maintain and strengthen customer trust
Newspaper, magazine, website & Buses).
Duties:
• Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Protects organization's value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Accomplishes marketing and organization mission by completing related results as needed.
Achievements:
- Launching new outdoor media from A to Z.
- In 6 months generate profit.
- Managing the direct sales team (Al Rai newspaper).
(Lamppost, Wall sign, Hoarding, Mupi, Megacom, Unipole)
My key responsibilities is running a new operation regarding the outdoor new operation in
Kuwait in terms of direct sales and agencies, (MBU), preparing business plan, budgeting,
Commercial policy along with the VR (volume repaid policy), panel’s distributions, market
Studies and strategy, rate cards.
Duties:
• Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Protects organization's value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Accomplishes marketing and organization mission by completing related results as needed
Achievements:
- Launching new outdoor operation in 6 months.
- Generate profit in the coming 6 months.
Duties:
My key responsibilities encompass all key aspects of running a media plan. business planning and consultancy, communication and media planning (strategic and implementation), media negotiation and buying, campaign booking and admin (monitoring, billing and payment), competitive monitoring, alerts and reporting, continuous update on market news and opportunities, consumer insight research and campaign tracking, event management and consultancy, and digital solutions and consultancy plus all kind of production (BTL).
Achievements:
- Generate 12, 000, 000 million Dhs as gross profit in 10 months.
1. Ensure strong negotiation resulting in breakthrough, efficient and effective media deals. Identify unique media buying opportunities. Negotiate directly with vendors on occasion. Make decisions regarding spending levels and placement tactics.
2. Pursue significant business opportunities and added-value programs via media partnerships. Infuse the media program with innovation and strategic vision.
3. Manage media budgets and execution of authorized plans, purchase orders and media payments. Approve advertising billing and invoices for payment. Communicate with agencies and outside vendors for billing issues and dispute resolution.
4. Maintain accurate spending forecasts and update as needed; manage all activity for media budget tracking.
5. Foster productive relationships with media buying firms, agency creative/account/traffic groups, internal brand teams and cross-functional partners, as well as sales representatives from key media outlets.
6. Advise marketing management on development of media policies to ensure maximum effectiveness. Work with Market Research, agencies and brand teams to optimize return on investment for media planning and advertising management.
7. Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.
8. Manage the media planning and media buying processes, including identifying or maximizing strong marketing opportunities with other managers in PR, Online Marketing, Consumer Promotions and Retailer Co-Marketing.
9. Build annual media plans and make subsequent plan revisions for multiple brands, marketing programs and new initiatives.
10. Provide significant input into all media mix discussions and analysis.
11. Manage media agencies in the development and execution of media plans, from recommended purchase through post analysis. Act as primary contact with media agencies: manage day-to-day relationship and supervise their work.
12. Analyze results of media efforts and develop measures of success. Ensure programs result in highest possible levels of business benefit.
13. Develop and coordinate breakthrough, integrated programs across advertising disciplines and deliver excellent executions through our advertising and media agencies. Supervise TV, Print and other media planning, buying and scheduling.
14. Oversee all media vendor relationships, media negotiations, and contractual agreements, partnering with other managers where appropriate.
15. Develop best practices for media planning and buying processes, competitive media analysis, media cost and performance benchmarks, and media effectiveness. Provide tools and training to ensure brand teams and agencies apply best practices. Set and monitor media cost and performance benchmarks with agencies.
Specialized in outdoor advertising (Lamppost, Wall sign, Hoarding, Mupi, Megacom, Unipole)
Specialized in outdoor advertising (Lamppost, Wall sign, Hoarding, Mupi, Megacom, Unipole)
My key responsibilities is running a new operation regarding the outdoor new operation in
Abu Dhabi - UAE in terms of direct sales and agencies (MBU), preparing business plan, budgeting,
Commercial policy along with the VR (volume repaid policy), panel’s distributions, market
Studies and strategy, rate cards.
Duties:
• Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Protects organization's value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Accomplishes marketing and organization mission by completing related results as needed
Meets or exceeds established annual sales quota.
Identifies market potential by qualifying accounts
Initiates sales process by prospecting, scheduling appointments, making initial
Presentation, understanding business needs, developing proposals, closing sales.
Closes sales by building rapport with potential clients, expounding on the benefits of
CTI’s solutions and service capabilities; overcoming objections, etc.
Expands sales in existing accounts by introducing additional solutions and services;
Developing new applications
Contributes information to market strategy by monitoring competitive products and
Reactions from clients.
Recommends new solutions and services by evaluating current solutions, identifying
Needs to be filled.
Updates technical, sales, and business knowledge by participating in educational
Opportunities offered by CTI and others.
Responsible for keeping commitments in a timely manner and resolving issues
Promptly.
Accountable for customer satisfaction and providing high quality service in
Representing CTI.
