Merchandising Manager
Saudi Ceramics Company
Total years of experience :15 years, 6 Months
• Develop marker specific strategies for various retail and visual merchandising
operations and develop long and short-term objectives.
• Assist to develop various strategies for improvement of store ambiance and
display various seasonal items.
• Prepare and execute visual merchandising signage and provide solutions to
specific marketing requirement and manage all promotional events.
• Coordinate with visual merchandising team and analyze zone set up
requirement for individual store category.
• Work with planning and operations department and develop ways to increase
inventory through merchandising store capacity and load.
• Develop visual presentations to increase sales through visual impact.
• Prepare and maintain a database of dates for all retail and market releases of
product and services.
• Monitor customer profile and store size and identify appropriate visual
presentation for various product categories.
• Develop and implement visual merchandising strategies for all marketed
items.
• Organize training workshops for visual merchandising and assist in setting up
of training centers for same.
• Evaluate all retail information, identify risks, and prepare appropriate
strategies to promote sales.
• Coordinate with various teams and prepare materials to provide support to
various below the line marketing activities.
Managing all operations function activities at all stores within the Kingdom Including day-to-day operations, budgeting, training and development of staff, seeking continuous developments, etc. Lead the operations teams to achieve store operating guidelines, in order to realize high standards of customer service, maximize sales volumes and margins whilst minimizing costs.
Responsibilities
• Develop and implement commercial strategies
• Working knowledge of how to conduct market research
• Ability to develop product & foresee commercial opportunities
• Develop plans for expansion and business development
• Willingness to acquire new customers and manage client relationships
• Strong working knowledge of metrics to monitor performance of commercial activities
• Setting financial targets, pricing structures for products, developing budgets, and monitoring compliance
• Resolving contractual and commercial issues. This involves contract negotiation, project planning, and risk management
• Organize import operations and ensure that they are carried out effectively and efficiently
Job Skills
• Ability to manage relationships with customers and stakeholders
• Ability to manage social media account
• Solid understanding of market research methods and analysis
• Solid knowledge of performance reporting and financial/budgeting processes
• An entrepreneurial mindset and exceptional leadership capabilities
• Outstanding communication (Arabic - English) and interpersonal skills
• Superb negotiation capabilities
• Strong sales and presentation skills
• Excellent organizational skills
• Self-motivated & multitask capabilities
Key performance indicators
• Managing inventory at the point of sale of the brand and working to transfer between points to reach the healthy stock.
• Follow up on the marketing plan established by the Marketing Department and work to implement it optimally in the local market.
• Working to achieve the goal for the brand on a monthly, annual basis and ensuring that appropriate plans are in place to reach and achieve the desired goal.
• Putting (4) four marketing campaigns a year, following up on the results and affecting the sales
Key performance tasks
• Achieving the strategic goals planned by the administration and working to overcome the difficulties in achieving the goal in the field at the points of sale.
• Implement the marketing plan planned by the management and ensure that all sellers at all points are familiar with it.
• Responsibility for following up sales in terms of organization and distribution of business.
• Working on implementing the marketing plan proposed by the Marketing Department.
• Evaluating points of sale periodically and reporting to the Regional Marketing Director as needed.
• Carry out any tasks assigned to it by the executive management that are consistent with the strategic goals of the group and do not conflict with the nature of its work.
• Ensure and monitor the presence of a healthy stock at all points of sale and make a transfer between points (if necessary).
• Full knowledge of work on the accounting program approved by management and awareness of the processes required from entering sales and entering
• Materials.
• Set a periodic field visit schedule for points of sale and send a report on visits.
• Achieving the planned strategic goals of management and work, overcoming difficulties to achieve the goal in the field of points of sale.
• Working to raise the customer’s loyalty to the brand by emphasizing the application of the company’s policy in sales service.
• Cooperate fully with the line manager and coordinate the transfer of customers' suggestions, ideas, and complaints to management.
• Ensuring the safety of the sale, purchase, replacement, delivery of sales, entry and exit of goods in a manner consistent with the Group's policy.
• Carry out any tasks assigned to him by his direct manager that do not conflict with his field of work.
Inventory & Merchandising Responsibilities
• Setting a detailed yearly purchase forecast for all assigned brands based on allocated sales target & divide the needed into partial shipments (as per lead-time and seasonal requirements).
• Rigorous follow up with supply chain department on ordering process. PI, ETD, ETA & custom clearance.
• Maintain a healthy stock level during the whole year.
• Ensure that aged stock won’t contribute more than 5 % from the overall stock value.
• Controlling product’s expiry date while applying FIFO stock system (from warehouses & Point of sales).
• Establish an MSL on each brand for each branch, showroom & retail outlet monitor the same on weekly basis & act accordingly with coordination with area managers.
• Unify / arrange an eye-catching display concept in all showrooms and retail outlets across the kingdom (in collaboration with area managers).
Sales & marketing responsibilities
• Boosting brands value, create awareness & build customer preference while presenting brands best features & benefits to consumers.
• Develop and execute brand communication plan across all areas (digital, multi-media, marketing/sales materials, trade shows, promotions, etc…) in full coordination with area managers & marketing head.
• Educate & create sales tool kit and train all sales staff on the same.
• Develop & implement yearly brand marketing calendar (On time & within budget).
• Responsible for all brand’s visuals inside showrooms (unified Plano-gram) and retail outlets while remaining within guidelines to ensure consistency and level of quality are achieved.
• Negotiating with the concerned advertising agency on any promotional materials (flyers, posters etc…) & following up delivery or execution.
• Utilize a competitive intelligence system to maximize marketplace advantages & minimize potential weaknesses.
• Monitor competitor’s activities & recommend appropriate responses/action.
• Explore new sales opportunities.
• Distribute the yearly sales target among all showrooms and beauty professional divisions across the kingdom (on monthly basis, as per seasonality, capacity, location, etc…)
• Follow up collection on the assigned brand across the kingdom.
• Stick to yearly target attainment.
• Set clear sales tactics for both retail & beauty professional with rigorous follow ups.
• Respond to online customers quires on the assigned brand & resolve customers complaints (if any).
Analysis, monitoring & reporting responsibilities
• Initiate monthly report on the assigned brands and share findings with direct manager
• Bi-monthly sales progress report vs. target & last year same period achievement has to be raised to direct manager / discussed & followed up with area managers.
• Monthly feedback on the executed marketing plan (preplanned as per yearly marketing calendar).
• Frequently tracking & adjusting brand’s support spending to achieve budgeted levels.
• Preparation & Understanding of Sales & Sellout report.
• Supplier KPI reports
• Creation of Item masters
• Process of Stock Replenishments from Warehouse to Shops
• Stock allocation Planning for New Launches
• Range plan (Tracking Orders Vs. Shipments received)
• Markdown strategy for SALE
• Pricing
• Creation of Buying Album
• Analysis Before & after buying
• Damages Claim Process.
• Preparing all kinds of reports and sales statistics
• Sales and customers Feedback
• Supporting the sales team to achieve their target and managing the whole team
• Preparing proposal agreements and presentation
• Updating all data base for better sales opportunities
• Stock control
• Motivating the sales teams for better sales performance
• Team work
• Working under pressure
• Daily check list for all branches
• Responding to all request and demands
• Provide all necessary needs for the branches
• Avoiding and solving the problems with the customers
• Maintaining the customer service for good brands request
• Disclosing for the week points concerning (team, sales and branches)
• Coaching and follow up
• Monitoring & observing
• Planning.
• OTB Preparing & Analysis.
• Maintain the shop standard and display.
Financial Responsibilities
• Achieve financial targets as associated to branch income growth and productivity.
• Ensure satisfactory insurance and security procedures are taken before to the rental of a vehicle and that unpaid monies are collected at the close of each Rental Contract.
• Guarantee staffs account for all dues, Cheques, etc. and that banking is done daily.
Sales and Marketing
• Establish customer relationships through building connection with customers by becoming familiar with their needs, expectations and demands.
• Preserve and develop a number of main accounts within the branch in the specified region.
People Management
• Plan and set personnel requirements and lists around business, customer and staff requirements and hours agreed of work.
• Train, motivate, encourage and advice staff when necessary with the task of increasing productivity.
• Create a homogenous work environment in order to keep staff happy, motivated and productive.
• Conduct team meetings to guarantee team members are provided with appropriate information about the company, while understanding the weekly performance of the Branch, have the opportunity to discuss matters, share successes and information.
Customer Service
• Maintain and exceed minimum standards of customer service while enduring to improve the services offered to boost return of business.
• Provide a constant emphasis on teamwork, performance measurement and productivity.
• Ensure staff can proficiently manage the branch in the absence of the Branch Manager.
Presentation
• Maintain high standards of safety and vehicle presentation.
• Ensure that any vehicle is cleaned, immediately serviced and repaired.
• Ensure the branch office, toilets and yard is all the time tidy and clean.
• Periodically review and evaluate the quality of the branch operation.
Reporting
• Arrange accurate daily, weekly and monthly reports on agreed measures of financial, operational and fleet performance.
• Connect quickly with Head Office regarding any inquiries and problems that may occur.
• Follow set standards and procedures in case of rental transactions including events such as accidents, complaints and breakdowns. Particularly, ensure all damage to vehicles is connected; excess collected and forms of accident report done.
• Coordinating Sales.
• Find the best sales categories and bestselling and communicate with area managers.
• Attention to products in all regions of the Kingdom.
• Sales analysis.
• Forecasting sufficient inventory for customers.
• Customer reports.
• Comparison of sales monthly, weekly and periodic.
• Administrative reports in all their forms.
• Get new customers.
• Follow up and maintain existing customers.
• Achieving the monthly and annual goals.
• Communicate with customers professionally.
• Full knowledge of products, descriptions, and benefits.
• Monthly, annual and quarterly reports.
• Preserving the reputation of the company.
• Appear with a look that is always fit to attract customers.
Business Administration - Systems Practice
Online Diploma of Business Administration Awarded by The Northern Boarder University.
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