General Manager
Sunbulah Group
Total years of experience :14 years, 10 Months
Responsible for day-to-day management of a Contract Logistics service provider in Saudi Arabia and ME. Budget 25 million euro. 275+ fte, 10 warehouses, 150+ trucks, sea and airfreight.
Responsible for Marketing & Sales, Business development, customer experience, operations, IT and finance.
Scope: P&L, capex/opex, implementation of SAP warehouse and transport management systems, voice picking solutions, truck fleet automation, facility management, lease fleet renewal, national and international expansion strategy, organisation development, business development.
Results:
Financial results exceeding budget expectation.
Change management: transition from cost center to profit center.
Implementation of SAP EWM warehouse management system and Transport management system.
Fleet management system implemented.
Transition from fleet ownership to lease model implemented.
KPI management and reporting.
Attracting the first 4 external clients for 3PL services, and building customer base. Analysing market size, market participants, defining market segments. Decreasing the dependency of the mother company from 100% to 70% within one year time.
Budget responsibility of 20 million euro and >200 employees for a major logistics operation (60 000 sq. m.).
Responsible for day-to-day management, leadership and customer service. MBR and QBR with key accounts.
Scope: EMEA order fulfilment for fmcg brands PepsiCo, Starbucks, JDE. Supply chain management of E2E supply chains. E-commerce, Customer service.
Results:
Improved financial results by 700 000 euro;
Increased productivity by 30%.
Responsible for a logistics operation for Burberry beauty. Key account management and P&L. Management of operation, planning & control and transport.
Budget responsibility of 15 million euro and 200 employees. Set up of four distribution centers and management of WMS projects. Responsible for day to day management of warehouse operations of 25000 sqm., P&L, HR and Finance. Client base: Amway, Koopman, Nikon, Yamaha, Fluke.
Results:
Achieved an average yearly revenue growth of 15%;
Attracted major multinational clients.
Achieved a net profit margin of 10%;
Implemented KPI management and reporting system;
Increased productivity by 25% through implementation of LEAN process improvements;
Set up of localisation and production process for Nikon.
Master of Science in Business Administration from Erasmus University Rotterdam. Major in Strategic Management, Financial Management, Management of Change.