Jana Bader

Shangri-La Hotels & Resorts
Regional Digital Marketing Manager March 2013-Present

Responsible for all digital activities such as social media, search engine optimization & OTA’s for Shangri-La Hotels & Resorts Middle East and Maldives as well as Trader’s hotels Middle East.

Hotels & Resorts:
 Shangri-La Hotel, Dubai
 Shangri-La Hotel, Abu Dhabi
 Shangri-La Hotel, Qatar
 Shangri-La Hotel, Oman
 Shangri-La Hotel, Villingili, Maldives
 Traders Hotel, Dubai
 Traders Hotel, Abu Dhabi


Responsibilities:

- Liaising with the sales department to increase each property’s revenue
- Building and executing digital campaigns such as Summer offers
- Creating SEM and SEO campaigns in the Arabic language targeting the Middle East market
- Responsible for all social media platforms for all hotels including posting, responding, design, advertising, competitions and much more.
- Responsible for the initiative of translation of all websites to Arabic
- Analysis and reporting of online performance status of all hotels
- Liaising with the communication department for offline/online promotions
- Liaising with the Revenue director regarding the creation of online offers/packages
- Responsible for promoting F&B outlets across all Social and digital media channels
- Promoting the hotel’s main websites
- Increasing hotel website traffic and decreasing traffic to OTA’s. Hence, more booking through official website.

Responsible for all Social/Digital Media aspects:
- Reporting
- Monitoring
- Content Management
- Facebook Advertising
- Facebook Campaigns
Among other Clients:
- Huawei
- De La Mer Day Spa
- Daman Insurance

Strategy for building an online brand presence
- Creating Social Media Platforms for the brand
- Using Search Engine Optimization (SEO) to Get Exposure on the Web
- Creating a Brand Marketing Message with an Impact, of which should carry on all platforms spontaneously
- Linking building strategy
- Monitoring new trends and tools to help build more brand awareness

Social Media Engagement
- Planning and managing social media campaigns across several different platforms including Facebook, Twitter, YouTube, blogs, Flickr etc. while keeping in line with company best practices
- Maintaining a robust community while keeping the voice of the brand, participating in dialogue with the customer when appropriate
- Managing multiple projects relating to the effective use of social media. Provide updates and reviews to management at various levels to educate and inform about social media activities, policies, competition, and achievements
- Coordinating social media content development with other communications projects and event calendar
- Identifying new opportunities to continually improve the social media presence to engage supporters online and nurture them into customers

Social Media Analysis
- Researching and analyzing the brand’s current online presence
- Submitting monthly report of the brand, showcasing their online progress on chosen platforms

General
- Creating regular blog posts based on industry and company related events, news, reviews, etc
- Creating and Managing Facebook paid advertisement
- Integrating Social Media Platform

• Handled multiple projects involving preparation of reports addressing company's market status in China and Saudi Arabia
• Reorganized company’s profile
• Liaising with a number of stakeholders
• Responsible for customer satisfaction
• Advertisement Via social media
• Networking between suppliers and consumers
• Conducting market research
• Monitoring competitions