Senior Communications Leader
The Dow Chemical Company
Total des années d'expérience :19 years, 4 Mois
Devising and managing impactful communications plans aligned with sustainability, corporate and innovation goals
Creating powerful narratives and visual storytelling to decomplexify topics ranging from plastics circularity and decarbonization, to sustainable innovation
Enabling impactful partnerships (National Geographic, The Economist, Alliance to End Plastic Waste) to drive reputation and positive
change across the plastics/packaging industry
Managing resources, budgets and external agency partners to support implementation across Europe, Middle East & Africa
Supporting strategic internal and executive communications efforts on digital transformation, change management and inclusion and diversity
Directing the firm’s marketing and client communications programs including public relations, copywriting, graphic design collateral materials and website content as per Corporate Identity Guidelines
Leading the Group’s external communications efforts including: developing relations with media, concepting, writing, preparing and placing Group’s press releases
Writing and preparing Corporate announcements, news releases
Organizing Middle East exhibitions, seminars and conferences
Writing and preparing seminar flyers, event invitations and charitable support aids
Leading the Group’s internal communications efforts including: developing and maintaining internal communications program using email, newsletter, and marketing bulletin board
Writing and directing internal communications projects: new Corporate website, monthly newsletter and listening post for employees
Supervising the marketing graphic design needs including coordination with external designers and agencies
Enhanced company’s image through communication and marketing activities.
Organized corporate events (seminars with partners, open days, site inauguration...).
Liaised with external agencies and medias to create corporate videos and presentations, and to design POS promotional material.
Wrote and published press releases, internal memos and newsletters.
Drove in-store promotions with creative displays, demonstrations and animations (Food Festival, Anniversaries…).
Managed, trained and briefed merchandisers and promotional staffs.
Coordinated with agents and distributors for local efficient advertising and public relations.
Provided first-class service and availability to all customers and partners across GCC, resolved clients complains
Liaised with advertising agencies to create websites, leaflets, catalogues and technical sheets.
In charge of the internal and external communication of the Group: internal memos, speeches, annual reports, corporate presentations...
Organized events including international exhibitions, open days, product launching and training.
Liased with factories and suppliers to manage production and delivery of the goods, controlled quality and compliance with EU norms and standards.
Involved in the creation of new packaging and new products, liaising with R&D and media agencies.
Created and launched e-mailings and newsletters for customers and prospects.