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Jareer Ali, Product Marketing Manager

Jareer Ali

Product Marketing Manager·Bayt.com

United Arab Emirates

Master's degree, MBA - Business And Marketing

Work experience

Total years of experience: 7 years, 5 months

Product Marketing Manager

July 2022 - Present

Bayt.com

Dubai, United Arab Emirates

July 2022 - Present

● Successfully developed and implemented GTM strategy for B2B SaaS solutions of Bayt.com for H2-2022
● Delivered 30% growth in driving traffic through on page SEO & thought leadership content by leading a team of 3 content writers, & a designer.
● Managed to reduce deal closing time by 15% and resolve the problem of falling market share by developing sales enablement tools including Presentations, Battlecards & ROI Calculator
● Contributed a 9% increase in revenue by, identifying 3 ideal customer profiles, developing customer journey maps and recommending strategic 15 untapped touchpoints through conducting 7 customer interviews.
● Built and maintained successful relationships with 60+ enterprise-level customers by attending customer meetings & regional tech events including GITEX.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Associate Product Marketing Manager

December 2021 - July 2022

7Vals, PK / AssetSonar, USA

Texas, United States

December 2021 - July 2022

● Improved adoption rate by 47% to generate ARR of $10K by formulating and executing GTM strategy for feature adoption of Asset Sonar
● Reduced churn rate by 13% and improved NPS from 6 to 8.6 in a quarter by designing a solution to hiking churn rate; introduced inclusion of an NPS scale-survey in CSMs email signature.
● Delivered a variety of marketing campaigns including customer success stories, emails, social media, and a webinar with a record-breaking average attendee time of 97%; exceeding company average by 37%
● Achieved highest MRR ever in company’s history and opened the doors to the deal with Amazon by initiating an integrative-potential partnership with Zendesk

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Management Consultant (MBA Consulting Term)

January 2021 - March 2021

Careem

Lahore, Pakistan

January 2021 - March 2021

● Conducted market research by analyzing and interpreting the sentiments of 60 captains and 800 consumers via focus groups and recommended 5 strategies to outdo the competition by capturing ‘red-zones’ including walled city of Lahore.
● Leveraged data garnered from survey to consolidate mentoring training in 7 opportunity centers which drove the captain retention rate uphill by 15%

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Consulting Intern

December 2020 - January 2021

IESEG School of Management

Lille, France

December 2020 - January 2021

● Facilitated the setup of a new client business in France by conducting extensive market research and providing key business development insights.
● Brought an improvement in the business growth of 17% by providing business intelligence on strategies covering company positioning, B2B/B2C business development, marketing plan, and communication channels.

Company industry:
Business Consultancy Services
Job role:
Management

Co-founder & Marketing Manager

February 2017 - July 2019

Natural Digital Farms

Gujranwala, Pakistan

February 2017 - July 2019

● Saved annual cost PKR 250K and improved workers’ performance by 20% through reinvigoration of training and development programs.
● Achieved 93% on-time delivery ratio and 87% on-time payments by integrating and optimizing work processes into digitalized farm operations.
● Enhanced sales revenue by 15% through integrating a systematic customer analysis and targeting approach to acquire customers from different segments.
● Fostered a customer-centric culture to improve customer satisfaction and enhance profit margin by 14%

Company industry:
Agriculture & Crop Production
Job role:
Marketing and PR

Education

Lahore University of Management Sciences

July 2021

July 2021

Master's degree, MBA - Business And Marketing

Pakistan

GPA (point): 3.7 out of 4

GPA (point): 3.7 out of 4

Dean’s Honor Roll Graduate

IESEG School of Management

December 2020

December 2020

Master's degree, International Exchange Term

France

GPA (point): 4 out of 4

GPA (point): 4 out of 4

MBA - International Exchange Term.

Skills

Content

Expert

Messaging

Expert

Go to market Strategy

Expert

Sales Enablement

Expert

Customer Insight

Expert

Communication

Expert

Leadership

Expert

Creativity

Expert

Problem-Solving

Expert

Team-work

Expert

Customer Intelligence

Expert

Go-to-market

Expert

Social profiles

Personal Website
Personal Website

Languages

English

Native Speaker

Urdu

Native Speaker