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● Successfully developed and implemented GTM strategy for B2B SaaS solutions of Bayt.com for H2-2022
● Delivered 30% growth in driving traffic through on page SEO & thought leadership content by leading a team of 3 content writers, & a designer.
● Managed to reduce deal closing time by 15% and resolve the problem of falling market share by developing sales enablement tools including Presentations, Battlecards & ROI Calculator
● Contributed a 9% increase in revenue by, identifying 3 ideal customer profiles, developing customer journey maps and recommending strategic 15 untapped touchpoints through conducting 7 customer interviews.
● Built and maintained successful relationships with 60+ enterprise-level customers by attending customer meetings & regional tech events including GITEX.

● Improved adoption rate by 47% to generate ARR of $10K by formulating and executing GTM strategy for feature adoption of Asset Sonar
● Reduced churn rate by 13% and improved NPS from 6 to 8.6 in a quarter by designing a solution to hiking churn rate; introduced inclusion of an NPS scale-survey in CSMs email signature.
● Delivered a variety of marketing campaigns including customer success stories, emails, social media, and a webinar with a record-breaking average attendee time of 97%; exceeding company average by 37%
● Achieved highest MRR ever in company’s history and opened the doors to the deal with Amazon by initiating an integrative-potential partnership with Zendesk

● Conducted market research by analyzing and interpreting the sentiments of 60 captains and 800 consumers via focus groups and recommended 5 strategies to outdo the competition by capturing ‘red-zones’ including walled city of Lahore.
● Leveraged data garnered from survey to consolidate mentoring training in 7 opportunity centers which drove the captain retention rate uphill by 15%

● Facilitated the setup of a new client business in France by conducting extensive market research and providing key business development insights.
● Brought an improvement in the business growth of 17% by providing business intelligence on strategies covering company positioning, B2B/B2C business development, marketing plan, and communication channels.

● Saved annual cost PKR 250K and improved workers’ performance by 20% through reinvigoration of training and development programs.
● Achieved 93% on-time delivery ratio and 87% on-time payments by integrating and optimizing work processes into digitalized farm operations.
● Enhanced sales revenue by 15% through integrating a systematic customer analysis and targeting approach to acquire customers from different segments.
● Fostered a customer-centric culture to improve customer satisfaction and enhance profit margin by 14%