Jassem Al-Quallaf

Coach 3-4 classes per day for 5 days a week which include bootcamp, Crossit and Hyrox
Quarterly development of new gym merchandise
Organise and run monthly fitness event within or outside the gym
Collaborate with different industries for long term partnerships

Development of quarterly plans for each brand in GCC.
Review and analyze monthly marketing campaigns.
Develop yearly marketing OKR as per the companys objective.
M anage and coordinate team members.
Set KPI for each team member and their brands.
Coordinate with operations team with analysis on each brand within
Seazen group.
Focus on Seazen CRS objectives and work with third party companies
to achieve target goals

Development and implementation of new campaigns for all brands in
GCC.
Yearly budget and financing for all brands locally and in GCC.
collaborations and partnership with current trends in the market.
Creation of reports related to marketing intelligence, sales, delivery
and in order orders.
Review production material, store merchandisin, packaging,
presentations, booth layout and design.
Development of ideas for pop ups around the country to enhance
brand awareness.
Quarterly performance review for targeting weaknesses.

Handling marketing, social media and PR for 3 Italian inspired restaurants - Trapani, Melenzane & Recco

Worked for IHOP, Potbelly, Dean & DeLuca, Castania and Bridgewater Chocolate in launching and executing marketing and social media campaigns for the MENA region. Helped to launch the new brands to Alshaya such as Bouchon Bakery and 400 Gradi.

Opening of first IHOPs Middle East Facebook page currently with 153k
likes.
Opening of delivery service in the branch and delivery with Talabat.
Developer of Social media analysis, new products for host brand in the
USA, marketing calendar activities and campaign.
Fi nancial analysis: Like for like sales, check counts and guest count
sales. weekly, monthly and yearly sales.
Creating content and managing social media in English and Arabic