Modern Trade Manager
Dubai Refreshments Company
Total years of experience :24 years, 0 Months
Lead the sales and distribution of the Modern Trade Channel in Dubai Refreshments consisting of Hypermarkets and Supermarkets covering the territory of Dubai, Sharjah and Northern Emirates.
Establish and maintain good relationship with major key accounts. Negotiate successfully CDAs that deliver against internal AOP while successfully delivering the customer expectations.
Develop and grow key and niche accounts and actively search and contract new accounts at all times. Lead and develop other employees through training, coaching and briefings.
Responsible for the generation of revenue and room nights in the Corporate Sector in line with the hotel budget and the sales targets.
Role & Achievements:
• Holding active responsibility of achieving sales targets for the corporate segment.
• Exceeded yearly target for 2005-2006 by 75% (1.1million to 1.9million)
• Successfully achieved high volume of monthly sales target of upto AED 400, 000
• Achieved high turn-out ratio of non-productive clients to productive ones
• Able in handling corporate accounts from various market segments like travel, electronics, media & so on
• Actively participating in Sales-team meetings and occasionally represent sales-team in general body meetings
• Highly talented in training and assisting new-hires with the job-profile
• Capable of working smoothly under target-pressure
• Successfully researched and introduced new accounts of potential sale for the company
Role & Achievements:
* Proven a successful business-to-business area sales manager with a contribution of an average 20% sales input in three months from business sector.
* Contributed to an average of over 100% per month sale increase at each location.
* Proficient in stock & inventory control, maintenance, returns and management.
* Ability to keep up with new trends and additions with the market.
* Introduced seasonal sale packages and offers with successful end results.
* Customized and improvised whole system of operations for increased customer attraction.
* Recruited able personnel and conducted training through seminars and monthly team meetings.
* Introduced information systems and automated most daily operations. Employed tools like MS-Office.
* Took active part in company's marketing strategies like open house, campaigns, designed & deployed new offers.
* Researched into new areas of potential market for the company.
* Proven tremendous growth in sale and met with sales quotas.
* Trained and maintained an achieving sales team of 4 sales personnel.
* Successfully launched new products into the market through well-organized events.
* Been a friendly customer support manager.
Master of Science with a certificate in Business Administration