Jatin Motwani

• Reporting to CMO, spearheaded digital strategy for Finance House’s personal‐finance portfolio, including credit cards (Forsa, Sanad, Gold, CartNet), gold loans, auto finance, and deposits; driving targeted campaigns to Emirati nationals (Sanad, Forsa) and expatriate segments alike.
• Managed and optimized multi‐million‐dirham performance marketing budgets across Google Ads, Meta, LinkedIn, Snapchat, WhatsApp, programmatic channels, CRM, and affiliate networks to acquire high‐value customers.
• Developed audience segmentation and lifecycle use‐cases on CleverTap for Investnation and Finance House’s personal app, enabling personalized journeys for both UAE‐national audiences and expatriate users to increase retention and lifetime value.
• Drove growth, lead generation, and conversion across paid, owned, and earned media, achieving measurable improvements in acquisition and ROI.
• Oversaw CRM integration, retargeting, and marketing automation to enhance customer lifetime value and repeat usage.
• Strengthened the brand’s digital presence through SEO, content strategy, and data-driven performance analytics.

• Conducted detailed market analysis, competitor benchmarking, and stakeholder mapping to guide the brand's international expansion strategy
• Advised leadership on audience personas, positioning frameworks, and communication strategy tailored to the UAE and GCC education finance market while continuing to provide strategic marketing advise for Indian operations.

• Led multi-channel content and campaign development to drive customer acquisition, reposition the brand, and engage prospects via email, performance, CRM, social, and influencer marketing.
• Managed ATL, BTL, and digital campaigns, achieving year-over-year lead growth and brand lift. Oversaw campaign execution, agency coordination, and optimized paid budgets across Google, Meta, and influencer networks.
• Delivered high-conversion marketing programs aligned with business goals by utilizing data insights and optimizing messaging, user journeys, and platform strategy—resulting in a 40% increase in conversions.
• Collaborated closely with cross-functional teams including product, legal, analytics, and compliance to maintain brand alignment and messaging consistency while ensuring adherence to regulatory standards.
• Managed internal communications and translated complex financial narratives into compelling, customer- centric marketing campaigns across external B2B and B2C verticals.
• Built reporting dashboards using GA4, UTM tagging, and Data Studio for end-to-end funnel tracking.

• Developed and executed integrated marketing and engagement campaigns across social, print, events, and ATL/BTL channels for the Medpho healthcare ecosystem.
• Managed paid search, social media strategy, WhatsApp workflows, and email marketing with HubSpot.
• Produced nationwide cross-functional content assets like video explainers, WhatsApp scripts, and IVR flows to
streamline patient onboarding and retention.
• Partnered with internal leadership and creative agencies to craft narratives across formats (patient success
stories, doctor interviews, health blogs) to elevate Medpho’s digital brand visibility.

• Led global brand and communication strategies across 15+ brands in 68+ countries, executing integrated campaigns with consistent tone, localized messaging, and ROI-led performance tracking.
• Developed positioning and messaging for new verticals, ensuring stakeholder alignment and editorial consistency across touchpoints including product decks, campaign videos, and feature articles.
• Managed agency relationships and coordinated campaign rollouts across print, OOH, PR, and digital; owned content development calendars aligned to product launches and global trade events.
• Partnered with CXOs and regional heads to develop targeted campaigns in new markets, including LATAM and Africa.

• Delivered B2B/B2C acquisition campaigns to grow customer base from 1K to 250K, optimizing marketing strategies across the funnel to reduce churn and boost repeat usage.
• Built and scaled communication strategy for e-commerce brand launch, managing SEM, SEO, remarketing, influencer engagement, and omnichannel content across web, WhatsApp, and SMS.
• Created and maintained website content, product messaging, promotional campaigns, and newsletters to drive engagement and conversion.
• Ensured alignment between creative, development, and business teams, enabling fast turnaround and messaging consistency.
• Conducted market research and implemented insight-led targeting strategies to improve campaign effectiveness.

• Owned and implemented 360° communications campaigns for Honda’s automotive and marine verticals in the MENA region, aligning with both global guidelines and local consumer insights.
• Facilitated one-to-one interaction with brands and media, actively involved in developing and implementing ATL, BTL, and TTL strategies.
• Drove integrated brand storytelling and campaign design for product launches and dealer engagement, with content localized across Arabic and English channels.
• Led agency relationships and creative production for PR and marketing content.

• Played a pivotal role in brand building and communications for global expansion across USA, Canada, and LATAM.
• Led website development, digital campaign execution, and social content strategies while aligning with cross- border compliance and cultural adaptation.
• Developed sales enablement content, customer presentations, and internal communication guides to support distributor relationships and brand consistency globally.
• Supervised two junior executives and administered a $500K annual budget.