Javed Akhtar

E.Soft Technologies LTD Jun 2011- May 2014
Project Manager
Project: Online Retail (websites with over 175000 products)

− Leading Digital Marking & Operation team that is responsible for Category & Marketplace Sales, drive maximum traffic and sales growth of retailers Lifeandhome, Toolbox Supply, and Essential Depot
− Developing & Executing Google PPC Display Network, PLA ads, Remarketing strategies for Categories & Brands
− Manage & Optimize all Paid search initiatives of Google Adwords & Analytic reports
− Support key stakeholders (client, management & the sales teams) with analysis, providing innovative solutions for driving growth in a multichannel retail space (Amazon, eBay and Sears)
− Strategize plan, monitor and direct the team for implementation of various other digital Marketing techniques like, SEO, and Word Press blog writing
− Make effective use of Salesforce CRM tool for Lead Management
− Leading Category Manager’s team to ensure accuracy & consistency across the product & categories for the store that have catalog volume of ~175K and making it seamless process with
o Defining Standard Operating Process
o Quality Mechanism
o Efficiency Building
o Abiding Legal Regulation
− Identify new products/Brand basis of category performance and market research and onboard them with optimal inventory
− Collaboration and alignment with key stakeholders to share Daily, Weekly & Monthly Sales and project progress
− Coordinate with Software & Designer team for automation, customer usability, and exploring Magento features
− Directing team for Bundle, Group & Configurable product execution in Magento Platform
− Creating Magento feature testing script and utilizing resource for testing and sharing feedback to development team
− Creating & Managing Jira issues for bug tracking & New feature deployment
− Make effective use of blog posts on Word Press for SEO, lead generation & Google AdSense for Essential Depot eGoDepot


Online Category Manager
E.Soft Technologies LTD as
Project: Online Retail

− Support key stakeholders (client, management & the sales teams) with analysis, providing innovative solutions for driving growth in a multichannel retail space in Assigned Category
− Increase sales and facilitating stocking decisions using consumer & Category research
− Interacting with the software & Designer team for tools and processes to influence and lead accounts in making strategic and tactical decisions in support of increase retail sales and improve customer usability
− Defined & Create Category & SKU life cycle management & introduction of new products aligned to consumer needs
− Develop persuasive selling presentations using research tools/data to increase assortment and sales.
Present recommendations and analysis for retail trade
− Collaboration and alignment with key stakeholders (vendor/Manufacturer) for better information gathering
− Offer better product mix to meet consumer demand
− Work cross-functionally to leverage capture data and shopper insights in order to drive value for clients
− Supervise and develop data that facilitate sales
− Manager Vendor on Price Negotiation and inventory management

− Dexterous in effective management of customer relation operations and ensuring maximum customer satisfaction through providing quality service and ensuring adherence to service quality norms.
− Providing an effective and inspirational leadership to the team members through regular training, motivation and performance appraisals in order to achieve the set targets.
− Planning the process effectively and maintaining various process metrics. Paving a path for smooth implementation of process improvement projects within the cluster
− Ensuring highest standard of customer satisfaction and quality service; developing new policies and procedures to improve based on customer feedback
− Responsible to Plan, direct and control all client deliverables with respect to their Sales and Marketing support
− Managing Effective Operations Management to meet and exceed client expectations
− Accountable for Operational Risk Identification and Mitigation to ensure highest levels of data integrity/ security, Interacting with support teams to leverage professional expertise thereby increasing operational efficiency and greater client value adds
− Handling multiple pilot processes, project implementation using ADAPT and DMAIC model, Quarterly process health check through FMEA and Risk Scan and Publishing of Weekly/Monthly MI reports to client and internal Senior Management group
− Performing the below mentioned activities in Workforce management -
o Workload forecasting and scheduling (Capacity Scaling)
o Attrition management
o Performance management
o Succession planning and reducing dependency on Super Stars
o Rewards and Recognitions
o Knowledge management
o HR co-ordination
o Adherence to Tardiness & Attendance

o Creation of potential Doctor list based on survey
o Assessing doctor’s potential
o Meeting Doctors for sales generation
o Follow-up with Chemist on sales prescription
o Ensure availability of the product on Medical by coordinating with Stockiest and Retailer
o Achieve sales target & Keeping track of sales from stockiest to Retailer & Retailer to consumer

o Creation of potential Doctor list based on survey
o Assessing doctor’s potential
o Meeting Doctors for sales generation
o Follow-up with Chemist on sales prescription
o Ensure availability of the product on Medical by coordinating with Stockiest and Retailer
o Achieve sales target & Keeping track of sales from stockiest to Retailer & Retailer to consumer