javier sevilla rigo

Direct, supervise and execute pricing strategies across multiple channels of distribution of
income of the company, as well as the groups including overbooking
Monitor and control the application of revenue management techniques in other business
units at Fuerte Hoteles (Restaurants, SPA or other services)
Direct the hiring of Tour Operators, negotiating allotment, new rate proposals, new
seasons proposals, guarantees & exclusivities. Looking after that Tour Operators and
making an emotional relationship with them as a key role
To direct, control and manage revenue, forecasting and occupations
Conduct comparative studies of price competition, considering the same market segment
Manage the company website and the call centre as a priority sales channels
Manage the recruitment and management of the content of the OTAs (On Line Travel
Agencies), maximizing sales of these channels
Promote specific offers to Tour Operators to improve sales in specific seasons
Know the trends in Internet, selecting the most reliable sources of information, making
continuous benchmarking with companies and executives of acknowledged success in
both the tourism industry and other sectors leaders in online sales
Propose implementation of new projects and initiatives related to the promotion, sale,
and online loyalty, coordinating the work of design, content and implementation
In charge of budgets & marketing plan
Responsible of marketing (on & off lime) campaigns
Organize and attend reference tourism fairs
Monitor and the goals and budgets approved for each hotel following the rules,
procedures and ethical values of the company
Select, evaluate, assist and train all members in the team in accordance with the
methodology established by the Human Resources and participate in measures that are
defined for the development of these Implement and enforce quality standards, safety
and health, environment and data protection in line with the procedures established by
the organization
Looking after strategic plan & all its KPIs
Member of the Company Board
Perform other duties within the scope of their powers will be requested by your manager

Responsible for product hotels department
Negotiating contracts with bed banks (commission, rebate, contracts general
conditions...)
Responsible for hotels display page (ranking)
In charge of the database of hotels and clients
Responsible of hotels mapping and choosing the best content and photos
In charge of the newsletters promo of hotels
Reporting directly to the CEO
Making reports of profitability and development of accounts / destinations
In charge of the creation of Business Objects reporting system
Responsible for business relationship with suppliers of beds (hotelbeds, Hotusa,
Transhotel JacTravel, GTA, expedia, booking.com, Hoteldo, NT Incoming, Serhs ...)
In direct contact with operations team regarding clients issues
In charge of marketing campaigns in google (sem) therefore destination and hotel
Direct contact with lawyers of the property (Telefonica) to define contract terms
Optimizing sales in each destination/supplier for obtaining the most revenue in each of
the case

Responsible for all elements of ongoing account management and developing excellent
relationships at the hotel level.
Feedback to hotels necessary requirements to increase sales e.g. release days, inventory
loaded, close outs, images, description.
Analyse sales to draw conclusions on hotel and destination performance.
Secures and negotiates competitive rates for both room only and packages, including
during peak periods, to meet room night targets.
Understand high/low occupancy periods for defined markets. Create and maintain
calendars for key events and execute plans to meet market demand.
Responsible for communicating and enabling

Additional responsibilities including emarketing campaigns in different channels as
expedia, orbitz & lastminute. Creating banners and skyscrapers, selecting best
destinations/properties participating, negotiating CPM, controlling the budget and
studying liability of these campaigns by clicks per advert.

To develop, manage and maintain all contracting negotiations with key Internet
Distribution Systems ensuring an adequate and competitive supply of company hotels in
these systems.
To approve Barceló’s hotels “bids” in the Consortia programme and to study liability of
these programs in different markets.
To coordinate sales through GDS channels and to upload new programmes.
Develop reports and internal communications for the hotels detailing improvements in
procedures.
To coordinate training efforts for hotels to ensure their optimization of resources.
To attend prestigious fairs to promote the Barceló Hotels & Resorts.
To attend GDS forums with the objective to keep the company updated on GDS
programs and releases.
Maintain positive relationships and open communication with IDS account managers
with the objective to increase business across the different channels.
To coordinate activities with hotels and the different departments in the GDS
connectivity company (TravelCLICK) to ensure that the company’s best practices are
being followed and to ensure an adequate rate strategy.
To audit and upload the hotel’s most recent and attractive images on Leonardo &
Pegasus.
Provide detailed monthly/quarterly Barceló’s Hotels performance reports to hotels,
partners and supervisors; including transactions and web statistics.
To resolve successfully Partner issues related to all aspects of the relationship.
In charge of e-Commerce in Latin America, making audits, suggesting, coordinating, and
formulating writing reports and acting with Barceló Market Managers in that area as their
direct superior.
In charge of Revenue Management in EMEA, doing Revenue Manager tasks in all leisure
properties.
Responsible of the following accounts: Expedia, Hotwire, Travelocity, Lastminute,
Orbitz, RatesToGo, HotelClub, AsiaHotels, Priceline, Travelweb, Travelholdings,
Booking, Site59

To decrease intermediary costs.
To migrate Barceló represented by third party providers (eg: Utell, Hotusa, etc) to
Lexington.
To fill each Barcelo’s HOD and to coordinate these hotels activation both on GDS and
IDS.
To close negotiated contracts for our city hotels.
To teach Barceló’s new activated properties about our GDS connectivity CRS; Vantage
Point by Spirit.
Summer 2003 Independent Consultant for Hotels
Summer 2002 Independent Consultant for Hotels