Communications Manager
Esol Education
Total des années d'expérience :21 years, 8 Mois
Leading communications, branding, marketing, advertising and PR, with a focus on digital marketing communication strategies. My role includes:
• Brand governance across the organization and its nine schools
• Leading a team of marketing managers and support specialists
• Overseeing the production of communication material, brochures, presentations, flyers and infographics, managing designers and overseeing copy creation
• Managing Editor of Strides, the company's newsletter, deployed across print and digital platforms
• Overseeing website building and management, social media community building, digital marketing on Facebook and Google platforms including Adwords and Analytics, overseeing performance driven, SEM and PPC campaigns
• Led the turnkey creation and delivery of 7 websites using Finalsite and Wordpress platforms, from wireframe to content writing and design
• Creation of marketing strategies, budgets and plans, working hands on and directing agencies for implementation of branding, marketing and advertising initiatives
• Leading 3 new school launches including logo design, brand identity creation, communications and marketing strategy
• Implementing marketing and media plans, controlling annual budgets of over US$650, 000, focusing on student recruitment and enrollment growth and funnel management
• Communication support for educational conferences and events including event identity, branding, event programming and event production, conference app design and deployment
• Copywriting, photo and video production including script writing and video editing
• Managing external partnerships and programmes such as the Stanford Pre-collegiate International Institute Summer program for all Esol participants
• Managing PR and digital marketing agencies
• Directing the design and implementation of internal/external wayfinding
• Supporting the board of directors with government RFP and licensing processes for new school projects globally
At Travel Ink, I work with premium hospitality and tourism brands, giving a voice to their philosophies, vision, services and activities through carefully created copy, produced in line with brand objectives, to ensure clear, uniform communication across all media.
My role includes managing projects for leading hospitality and tourism brands such as the Jumeirah Group and Dubai World Trade Centre. The role involves managing the entire project life cycle including reviewing and internalising brand documentation, creating briefs in line with brand objectives, project planning and execution and ensuring all deliverables are in line with brand guidelines and client’s tone of voice.
Consulting position handling marketing strategy evaluation and development for SMCCU. Currently working on an institutional outreach program to put in place strategic alliances with Dubai Chamber of Commerce and Industry, government institutions, corporations and business councils.
• Reporting to the CEO, assisted in business management, policy formation, forecasting and budgeting, sales incentive planning, recruitment, branding, communications and public relations
• Managed a creative team of up to 12 members, creating concepts, leading major client pitches
• Supervised event communication requirements from script writing to branding
• Managed 360 degree campaigns for Disney Live! Mickey’s Magic Show and Big Boys Toys
• Successfully launched a premium events brand, from feasibility studies to brand identity, collateral and website
• Oversaw account management, business development and event direction for multi-million dirham events and activations
• Fostered and trained new account managers
• Produced event & campaign concepts overseeing the creative team
• Supervised the preparation of operation plans, event scripts, event branding
• Created and implemented 360 degree communication launch campaign for Al Sahra Desert Resort
• Successfully acquired clients such as Etisalat, Samsung, Philip Morris, Nokia, Sony, DAFZA, Packard Bell
• Assisted the CEO in setting up company operations
• Handled client service and assisted business development
• Generated presentations, credential presentations, sponsorship packages, client pitches, contracts
• Conceptualized and executed a variety of events, road shows and campaigns
• Made a significant contribution to projects for clients such as BP, Standard Chartered Bank, Siemens, DSF, Bridgestone, Unilever and Artaaj’s Guinness World Record™ breaking event, Babies of the UAE
Graduated Summa Cum Laude with a GPA of 3.89/4.0