Head Marketing
Suhail Bahwan Automobiles LLC
Total years of experience :22 years, 10 Months
• Led the development and implementation of annual marketing plans that resulted in consistent sales increase, in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently out-performed key competitors and the industry as a whole. This growth resulted in doubling of sales volume by 2012 (vis-à-vis 2010)
• Formulated independent and differentiated Brand Positioning strategies for 15 models in the Nissan range
• Devised and implemented media strategies that resulted in improved efficiency and accelerated sales growth and profitability. One such strategy drove incremental, retail sales growth of 12%
• Spearheaded the testing and roll-out of a retail-loyalty program that has resulted in incremental sales of over 22%, and projected to drive annual incremental revenue of 15%
• Directed development of interactive, digital marketing, media, creative, sales promotion and PR strategies
• Conducted reviews for and hired three external agency resources (Print media, digital, PR)
• Launched eight successful brand-building advertising campaigns
• Championed the development and launch of www.nissanoman.com - the most visited website in automobile retail category with nearly 0.1 million hits in a year
• Conceptualized and implemented a comprehensive Social Media footprint and digital engagement program - resulted in developing largest fan base and page views in automobile segment
• Blueprinted Public Relations & publicity strategies resulting in 2+ million free, annual media impressions
• Devised several auto-financing product solutions for enhancing affordability quotient; resulted n annual incremental sales of 4%
• Developed and implemented consumer research designed to improve results of sales promotions
• Nissan conferred with “Oman’s Most Trusted Brand” & “Oman’s Most Popular Car Brand” award in 2016
Launched the new visual identity of Videocon and developed the brand guidelines for the new launch
Established Videocon as the Most Trusted Brand in Consumer Durables thrice in a row - Brand Equity survey
Pivotal in developing and launching new Washing Machine, Frost Free and Microwave Oven range with unique and patented technologies
Instrumental in implementing several
− Market specific consumer schemes resulting in turnover to the tune of 1500 crores
− Promotional activities aimed at rural markets nationally
Enhanced market share for the brand by implementing planned and focused market-specific strategies
Several national level product & brand campaigns conceived and implemented in line with business requirements
Pivotal in achieving:
− Budgeted sales, realization and contribution figures for a period of three consecutive years in the domestic market
− Compounded annual growth rate of 86% in sales in the last two years for the division
Instrumental in establishing:
− AURA as the TOM brand in the category with highest brand awareness
− Category awareness of 82% in a short span of two years
Post Graduate Diploma in Business Management (PGDBM) in Marketing, Systems from International Management Institute (IMI), Delhi in 2000.
One-year diploma course from NIIT covering C++, Sybase, UNIX, MS – Office
4 year degree course in Metallurgical Engineering.