Media Research Analyst
Ipsos - Other Locations
Total years of experience :2 years, 0 Months
• TV monitoring through STATEX and Z-Plan for reporting and analysis of paid media and audience analysis.
• Liaising with the field and PM team and managing setup, fieldwork, data analysis, and reporting.
• Managed projects in MENA Region for prominent local and global media players (MBC, beIN, Asharq News, Al Aan, Al Mashhad TV, Zee TV, Ibiza Global Radio, SRMG, and others).
• Analyze engagement metrics to optimize campaign performance.
• Drafting proposals and incorporating all essential elements of a proposal from client’s brief.
• Designed and conducted qualitative research studies specialized in consumer segmentation, usage and attitude, advertisement testing, shopper journeys, brand equity and product testing.
Master of Science in Business and Data Analytics