Marketing Manager
Karcher FZE
Total years of experience :25 years, 3 Months
Complete 360 of Marketing and communication from strategy to implementation for 12 countries across the Middle East.
Creation and set up of a Customer Service Department.
Project leader of CRM implementation.
Awarded 2016, 2017, 2018, 2019 Superbrand Award, UAE Choice
Awarded 2015 AHK Best Innovation Award
Awarded Employee of 2016, Best Kärcher values
Led a team of 15 to create and deliver complex marketing campaign for clients.
Effectively grew the agency from a Public Relation specialized agency to a complete Integrated Marketing agency.
Cultivated innovation and designed sales strategies.
- Awarded “best marketing support 2008”
- Awarded “outstanding support 2010”
- Agency induced in the PRGN network in 2012
Results:
- Drove a year on year sales and revenue increase of 15-20%.
- Pioneered new services in events, retail, branding and production, positioning the agency as an Integrated Marketing agency.
- Drastically increased lead generation and new client acquisitions via targeted SEO.
Noticeable event handled:
- Dubai’s 9th Corporate Social Responsibility Summit 2012
- Government Asset Management Congress 2012
- Fujitsu IT Future World Tour 2012
- MUDO City Launch in Dubai Mall, 2012
- Balanced Scorecard Forum 2009, 2010, 2011, 2012
- SonicWALL Next-Generation Partner Event - MEA, 2009, 2010, 2011
- IIR Middle East HR Summit & Expo 2011
- IIR Total Marketing 2011
- The SanDisk GCC Channel Awards, 2010
- Leaders in Dubai Business Forum 2008, 2009 with key speakers such as:
> Nobel Peace Prize winners Al Gore and Desmond Tutu
> Rudolph Giuliani, Former Mayor of New York City
> James Wolfensohn, Former President of The World Bank
> Mohamed ElBaradei, Director General of the IAEA
- Middle East Business Achievement Awards 2009
- Middle East Insurance Summit
- 3rd Saudi Insurance Summit
- IIR Covey Events 2009, 2010, 2011, 2012
- CTBUH 8th World Congress, Dubai, 2008
- Gitex trade and consumer events 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012
- Dubai Property Group events 2004, 2005, 2006, 2007, 2008
Acquired new clients for the agency, handling the initial briefing then translating the clients objectives into a regional marketing strategic plan.
Handling of pitch and reporting.
Idea generator for clients and various markets segment.
Over 75% pitch win rate.
Handled Media relations, event and marketing requirements for the following clients:
IT/Technology:
BlueCoat, ITS, SonicWALL.
Banking and Finance:
NBF, Luup, CRI Group.
Real Estate:
Dalkia, Dubai Property Group, Al Dua’a.
Outlets Manager and group training Manager (2003 - 2005)
In addition to Square and Biella, took on Carters bar and the group training manager position, 110 staffs, over 7.5M$ revenue and over 500 staffs from the group on training.
Outlets Manager (2000-2003)
Took over Square coffee shop and Biella first outlet, 80 staffs and over 4.5M$ revenue a year.
Restaurant Manager (1998-2000)
Successfully ran Hediard franchise in Dubai, 40 staffs and over 1.5M$ revenue a year.