Jeanne-Angele Gelfi

Orchestrated the Mobile Number Portability (MNP) project, managing roadmap, stakeholders, and compliance with the telecomunications regulator deadlines
Revamped Consumer Marketing Unit reports & dashboards with automation through Power BI, enabling data-driven decision making
Developed a centralised market intelligence system, tracking trends, disruptions, competitor moves, and opportunities for a proactive marketing approach
Supported the revamp of the loyalty program (+20k joined in 4 months)
Provided cross-functional support to the Marketing Director on ad hoc projects and operational topics (yearly roadmap definition, welcoming guide, etc.)

Led the 1M JOD (1.4M USD) flagship launch, overseeing design and construction, sourcing and negotiating all suppliers, integrating IT and digital solutions, and delivering a digital-first customer experience with an elite lounge, exclusive catalog, and solar-powered sustainability
Expanded digital in-store solutions from the flagship to 3 strategic stores, enhancing the customer experience and operational efficiency
Coordinated sales strategic initiatives and ad hoc projects, including eKYC customer journey development and e-sales strategy revamp

Managed and grew a diversified portfolio of key media agency clients, selling advertising space on Canal+ Group digital platforms
Designed tailored digital advertising solutions and offers, aligned with client objectives, positioning, and budgets, expanding client base by 16% in one year
Monitored and optimized campaign performance in collaboration with clients, recommending upgraded solutions to maximize results

Led the end-to-end design and execution of 50+ annual trade marketing campaigns (print & digital) to support POS commercial prospecting
Managed 15 annual drive-to-store campaigns, overseeing merchandising, client giveaways, and in-store animation with strategic POS partners
Briefed and trained sales teams to drive engagement and maximise visibility across a 30k POS nationwide network

Supported the gourmet store’s B2B brand launch and prospected clients via trade fairs and direct outreach, managing Salesforce follow-up and generating 12 new leads, including hypermarkets
Organized 8 B2C “try & buy” events across supermarkets, outdoor markets, wine caves, and in-store, increasing brand awareness and sales
Managed B2C, B2B, and VIP orders (online & in-store), ensuring smooth processing and implementing customer experience improvements