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Jeanne-Angele Gelfi, PMO to Marketing Director – Acquisition & Growth

Jeanne-Angele Gelfi

PMO to Marketing Director – Acquisition & Growth·Orange Jordan

Jordan

Master's degree, Marketing

Work experience

Total years of experience: 7 years, 6 months

PMO to Marketing Director – Acquisition & Growth

April 2025 - Present

Orange Jordan

Amman, Jordan

April 2025 - Present

Orchestrated the Mobile Number Portability (MNP) project, managing roadmap, stakeholders, and compliance with the telecomunications regulator deadlines
Revamped Consumer Marketing Unit reports & dashboards with automation through Power BI, enabling data-driven decision making
Developed a centralised market intelligence system, tracking trends, disruptions, competitor moves, and opportunities for a proactive marketing approach
Supported the revamp of the loyalty program (+20k joined in 4 months)
Provided cross-functional support to the Marketing Director on ad hoc projects and operational topics (yearly roadmap definition, welcoming guide, etc.)

Company industry:
Telecommunications

Sales Projects Coordinator

January 2023 - April 2025

Orange Jordan

Amman, Jordan

January 2023 - April 2025

Led the 1M JOD (1.4M USD) flagship launch, overseeing design and construction, sourcing and negotiating all suppliers, integrating IT and digital solutions, and delivering a digital-first customer experience with an elite lounge, exclusive catalog, and solar-powered sustainability
Expanded digital in-store solutions from the flagship to 3 strategic stores, enhancing the customer experience and operational efficiency
Coordinated sales strategic initiatives and ad hoc projects, including eKYC customer journey development and e-sales strategy revamp

Company industry:
Telecommunications

Social Media & Adoption Support

January 2022 - January 2024

Tabanni (Animal Charity)

Amman, Jordan

January 2022 - January 2024

Company industry:
International Humanitarian Organization

Sales & Reservations Manager

January 2022 - June 2022

Saltus Travel & Tourism

Amman, Jordan

January 2022 - June 2022

Company industry:
Tourism, Museum, & Cultural

Digital Advertising Executive – Media & Campaign Management

September 2020 - September 2021

Canal+ Group

Paris, France

September 2020 - September 2021

Managed and grew a diversified portfolio of key media agency clients, selling advertising space on Canal+ Group digital platforms
Designed tailored digital advertising solutions and offers, aligned with client objectives, positioning, and budgets, expanding client base by 16% in one year
Monitored and optimized campaign performance in collaboration with clients, recommending upgraded solutions to maximize results

Company industry:
General Engineering Consultancy

Trade Marketing Executive

September 2019 - September 2020

La Française des Jeux

Paris, France

September 2019 - September 2020

Led the end-to-end design and execution of 50+ annual trade marketing campaigns (print & digital) to support POS commercial prospecting
Managed 15 annual drive-to-store campaigns, overseeing merchandising, client giveaways, and in-store animation with strategic POS partners
Briefed and trained sales teams to drive engagement and maximise visibility across a 30k POS nationwide network

Company industry:
Sales Outsourcing

Business Developper

September 2018 - September 2019

P&O Fine Food

Paris, France

September 2018 - September 2019

Supported the gourmet store’s B2B brand launch and prospected clients via trade fairs and direct outreach, managing Salesforce follow-up and generating 12 new leads, including hypermarkets
Organized 8 B2C “try & buy” events across supermarkets, outdoor markets, wine caves, and in-store, increasing brand awareness and sales
Managed B2C, B2B, and VIP orders (online & in-store), ensuring smooth processing and implementing customer experience improvements

Company industry:
Catering, Food Service, & Restaurant

Education

INSEEC Group

January 2021

January 2021

Master's degree, Marketing

France

PPA Business School

January 2019

January 2019

Bachelor's degree, Marketing

France

Skills

BUSINESS ACUMEN
Intermediate
BUSINESS ACUMEN
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
CERTIFIED SCRUM PRODUCT OWNER
Intermediate
CERTIFIED SCRUM PRODUCT OWNER
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate

Languages

French

Native Speaker

English

Native Speaker

Arabic

Expert

Training and Certifications

Certifications
CSPO® Certified Scrum Product Owner