Jelena Lakovic

̴̴ Manage the implementation of CRM platform aligning to stakeholders needs and ensuring positive experience for Sales Members
Create and mantain CRM procedures, training and processes
Analyzing of market, competition as well as suppliers and their opportunities, organizing and analyzing data from available sources to support projects and initatives
̴̴ Processing and presenting of revenue and cost/profit ratio;
̴̴ Data monitoring and analyzing of achieved results;
̴̴ Planning of future steps according to gathered data and business analyses;

- Analyzing of market, competition and suppliers;
- Processing and presenting of turnover quantity and cost/profit ratio - in total, per category, per store, per brand (monthly, quarterly and annually);
- Turnover planning and budgeting, in total and per store;
- Data monitoring and analyzing of achieved results;
- Determining stimulation per store/per employee;
- Planning of future steps according to gathered data and business analyses;
- Procurement of goods; monitoring of stock level and turnover quality;
- Negotiations organization and participation - in order to create good business relations with suppliers and partners;
- Pricing - defining margins for wide product range, providing all necessary data about the prices and supply conditions;
- Suggesting actions for improving sales effectiveness.

- Maintaining good business relationship with key customers;
- Business managing in order to meet key customer’s needs;
- Budget planning and sales targeting based on market analyses and evaluation;
- Monitoring of development of competition and market;
- Strategic planning;
- Defining of product value, according to market trends and competition;
- Planning of marketing activities and organizing presentation of company’s products;
- Collection monitoring.

- Responsibility in organization of goods assortment selection;
- Organizing and participating in negotiations related to goods supplying;
- Creating good and quality partnership relations with the suppliers;
- Market, competitors, and suppliers analyses;
- Organizing and participating in pricing policy, defining price margins;
- Creating and preparing all necessary data about pricing and supply conditions;
- Participating in module establishing in accordance with the size of the objects;
- Creating and defining regulations for arranging goods in retail stores;
- Providing suggestions for sales improvement;
- Collecting and agreeing inputs for promotional activities with suppliers;
- Monitoring stocks, their quality and turnover ratio;
- Responsible for correct and updated documentation recording;
- Monitoring and application of legal regulations in the responsible field of activity;
- Responsible for realization and constant improvement of quality system in accordance with
defined goals within the sector;
- Responsible for application of all adopted standards and procedures.

- Organizing and conducting market research;
- Creating surveys, supervision and training of surveyors and sale promotion;
- Data processing in SPSS, presentation in Power Point;
- Desk research;
- Creating marketing plans;
- Organization of marketing activities - coordination in graphic solutions generation for flyers and posters;
- Reporting about taken marketing activities;
- Making marketing procedures according to ISO 9001 and 14001 standards;
- Taking participation in internal checking of factory quality systems.