Jency George

Marketing Manager at Al Masaood Group

• United Arab Emirates - Abu Dhabi
• My current job since November 2021

In my pursuit of new creative endeavors, I am keen to explore a potential opportunity with your esteemed Group. With over 15 years of proven track record in the Marketing Domain which includes, product launches, brand building and campaigns and PR / Communication. I believe that I can bring valuable contributions to your esteemed team.

I have handled brands from inception to launching, brand building, activations, PR, Campaigns and much more. I have gained a lot of insights about the brands and the communication strategy in the UAE and KSA market.

Over the years I have also acquired great knowledge and handson experience with the new social media channels as well as digital channels to be able to reach out to my target audience.
Identifying innovative approaches and improved solutions to business challenges both motivate and drive me. Observation, inspiration, and determination are my foundation for success. My philosophy is that introducing fresh perspectives and new techniques allow businesses to evolve and grow as Marketing is a Science, Psychology and Art.

Currently in my Marketing Manager role, my successes have stemmed from essential skills, including product launches, marketing and advertising and brand development. I have enhanced my communication abilities and cultivated a reputation as a major contributor through planning and collaboration. I am a collaborative team player who is always searching for opportunities to impart valuable insights. With these qualities, I am able to facilitate positive change and impacting outcomes. In my capacity I also manage the function of Telesales- outbound call centre. Myself along with my team handle the Data and tailor made campaigns for the personas.

Head Of Marketing at Al Ghurair

• United Arab Emirates - Dubai
• My current job since March 2020

Heading Marketing and CRM at Al Ghurair 🚘

Marketing Manager at AW Rostamani Strategic Ventures

• United Arab Emirates
• My current job since January 2016

 Responsible for all marketing related activities of Autotrust multi
brand service, TOTAL lubricants, AMARON Batteries, CEAT tyres,
Fortron Car care, Xcool tinting, Nippon paints.
 Ensuring brand visibility by ATL and BTL activities.
 Planning, Budgeting and executing of marketing campaigns.
 Vendor management - Vendor selection, negotiation, payments.
 Digital & Social media platforms handling with website content
management
 Individual marketing plans for brands and ensuring ROI for
marketing spends.
 Planning, implementing and monitoring of annual marketing
calendar.
 Seasonal and tactical campaigns with tangible ROI’s.
 Handling customer journey and user experience.
 Periodic brochures and marketing collaterals for all platforms.
 Providing project reports to stakeholders, steering committee
and C levels management.
 Delivering project objectives to strict budget and deadlines.
 Corporate identity and guidelines for the brand.
 Monitoring competitor activity across relevant markets, being up
to date on industry news and utilize market insights to enhance
quality of customer service.
 Implementation of turnkey marketing projects such as priority
dealer outlet, Rapid oil change and pitstops.

Marketing Manager at AW Rostamani trading

• United Arab Emirates
• January 2009 to January 2016

 Overall Marketing Plans for the Brands and budgets
 Brand Strengthening Initiatives and drives
 Manage and coordinate brand and product launches, PR and
communications
 Vendor Management - vendor selection to payment
 Inter-departmental training for upselling products in association
with Principal
 Budgeting, Planning & Executive of marketing campaigns
 Create and develop brand awareness through ATL & BTL
activities to improve off takes new event Launches.
 Sponsorship shows and Exhibitions
 Provide crisis and issues management support
 Digital Media & Social Networking
 Website Management and Social content managementDirected launch
of 12 new product lines, with total annual revenue of $1.3B

General Manager

• January 2008 to January 2009