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Deepak Aravind, Digital Direct Manager

Deepak Aravind

Digital Direct Manager·Qatar Airways

Qatar

Master's degree, Travel and Toursim Marketing

Work experience

Total years of experience: 24 years, 4 months

Digital Direct Manager

March 2021 - Present

Qatar Airways

Doha, Qatar

March 2021 - Present

Performance & KPI Orchestration: Own and exceed critical digital KPIs,
including online revenue growth, conversion rate optimisation (CRO), and
customer acquisition, while maintaining a strategic balance across the global
distribution mix.
Customer Experience & Loyalty Integration: Drive high-yield growth in
corporate and premium segments by enhancing the digital customer journey
and implementing strategies that increase loyalty program penetration and
member engagement.
Ecosystem & Ancillary Innovation: Pioneer new revenue streams through the
expansion of affiliate networks and ancillary product portfolios, while leading
the launch of localised, market-relevant payment solutions to reduce friction.
Commercial Integrity & Operational Excellence: Strategically manage end
to-end business processes for qatarairways.com, ensuring global price parity
across all channels and implementing the latest technical innovations to
maintain a competitive edge.
Company industry:
Airlines

Regional Direct Sales and OTA Manager - Africa (E-Commerce)

January 2019 - January 2021

Doha

Doha, Qatar

January 2019 - January 2021

Ecosystem Development: Expanded the direct sales ecosystem by building
new revenue streams through affiliate networks, ancillary product integration,
and increased loyalty program penetration.
Company industry:
Hospitality & Accomodation

E-Commerce Manager - Commercial

November 2017 - January 2019

Doha

Doha, Qatar

November 2017 - January 2019

Global Revenue Accountability: Orchestrated e-commerce sales strategies
across six major global regions, including Qatar, Africa, and SE Asia, ensuring
all stations consistently met or exceeded revenue and growth KPIs.
Regional Performance Enablement: Acted as a strategic facilitator for regional
teams, providing the tools, data insights, and commercial guidance necessary
to hit aggressive e-commerce penetration targets.
Strategic Market Alignment: Synchronised localized station goals with global
corporate objectives, maintaining a cohesive digital sales approach across
diverse economic and cultural landscapes.
Cross-Functional Leadership: Collaborated with international stakeholders
to identify and resolve performance gaps, driving operational excellence and
digital sales efficiency on a global scale.
Company industry:
Hospitality & Accomodation

A/E-Commerce Manager

December 2016 - October 2017

Qatar Airways

Dubai, United Arab Emirates

December 2016 - October 2017

Digital Transformation Leadership: Led the large-scale regional rollout of a
new dynamic, responsive website across 10 global markets, enhancing mobile
accessibility and user experience.
Company industry:
Airlines

Ecommerce Officer

January 2014 - November 2016

Qatar Airways

Muscat, Oman

January 2014 - November 2016

Market Leadership & Growth: Directed the online direct sales strategy for
the Oman market, successfully positioning the website as a primary revenue
channel through targeted traffic acquisition and conversion rate optimization
(CRO) initiatives.
Expansion of Regional Remit: Appointed to manage the Kuwait e-commerce
portfolio for an 11-month interim period in addition to Oman, overseeing dual
market digital operations and ensuring consistent revenue performance.
Digital Penetration Strategy: Executed data-driven marketing campaigns
to increase online penetration and brand visibility, successfully migrating
traditional offline customers to digital direct channels.
Company industry:
Airlines

Business Development Head - Ecommerce

January 2013 - January 2014

Orbit Corporate & Leisure Travels (I) Pvt. Ltd.

Mumbai, India

January 2013 - January 2014

End-to-End Digital Launch: Spearheaded the market positioning and launch
of two new SBU portals (visittradefairs.com and orbitpremiumholidays.com),
driving B2B and B2C growth across 16 major Indian metros.
Company industry:
Hospitality & Accomodation

Assistant General Manager Information Technology Division

January 2012 - January 2013

Peregrine Projects and Solutions WLL

Doha, Qatar

January 2012 - January 2013

Executive Leadership & Scale: Reported directly to the CEO and VP to lead
business development across five strategic divisions, managing a large-scale
workforce of 200+ employees and driving growth in IT, E-commerce, and
Telephony sectors.
Airways) while overseeing global supplier acquisition, contract negotiations,
and inventory optimisation.
Business Unit Launch & Operations: Spearheaded the end-to-end setup
and operationalization of the organisations first E-commerce and Software
divisions, expanding the companys footprint into the SMB market and digital
service segments.
Company industry:
IT Services

Online Business Head

November 2006 - January 2012

Orbitz Corporate & Leisure Travels (I) Pvt. Ltd.

Mumbai, India

November 2006 - January 2012

Pioneering Product Development: Directed the end-to-end development
and implementation of the flagship B2B and B2C portal, visittradefairs.com,
integrating complex backend operation and supplier login modules to
streamline trade-fair travel.
Company industry:
Hospitality & Accomodation

Sr. Manager- Web Marketing - Online Business Division

January 2002 - November 2006

Orbit Tours & Trade Fairs Pvt Ltd and Orbit Exhibitions Pvt Ltd

Mumbai, India

January 2002 - November 2006

Integrated Lead Management: Successfully implemented and managed an
end-to-end enquiry management and lead generation system, streamlining the
sales funnel for Trade Fair, MICE, and Premium Leisure divisions.
consistent qualified traffic and engagement across all organisational business
units.
Company industry:
Tourism, Museum, & Cultural

Education

Kerala Institute of Travel and Tourism

September 2003

September 2003

Master's degree, Travel and Toursim Marketing

India

GPA (percentage): 82%

GPA (percentage): 82%

Got the first campus placement with Orbit Tours and Trade Fairs Pvt Ltd after successfully completing the OJT

Kerala Institute of Tourism and Travel Studies

January 2003

January 2003

Bachelor's degree, Marketing Tourism

India

Kerala Institute of Tourism and Travel Studies

January 2003

January 2003

Bachelor's degree, Marketing Tourism and Travel Services Management

India

Mahathma Gandhi University

April 2000

April 2000

Bachelor's degree, Physics

India

GPA (percentage): 83%

GPA (percentage): 83%

Scored more than 80%

St. Pauls College

January 2000

January 2000

Bachelor's degree, Physics

India

Skills

Negotiation
Expert
Negotiation
Expert
Agency Relations
Expert
Agency Relations
Expert
Online Travel
Expert
Online Travel
Expert
Travel Technology
Expert
Travel Technology
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Ecommerce skills
Expert
Ecommerce skills
Expert
Negotiation skills
Expert
Negotiation skills
Expert
Travel Technology
Expert
Travel Technology
Expert
Online travel start up
Expert
Online travel start up
Expert
Business development
Expert
Business development
Expert
Ecommerce Sales
Expert
Ecommerce Sales
Expert
Negotiation
Expert
Negotiation
Expert
Agency Relations
Expert
Agency Relations
Expert
Online Travel
Expert
Online Travel
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
AUTOSCALING
Intermediate
AUTOSCALING
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CUSTOMER LIFECYCLE MANAGEMENT
Intermediate
CUSTOMER LIFECYCLE MANAGEMENT
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
GLOBAL DISTRIBUTION SYSTEMS
Intermediate
GLOBAL DISTRIBUTION SYSTEMS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
AUTOSCALING
Intermediate
AUTOSCALING
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CUSTOMER LIFECYCLE MANAGEMENT
Intermediate
CUSTOMER LIFECYCLE MANAGEMENT
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
GLOBAL DISTRIBUTION SYSTEMS
Intermediate
GLOBAL DISTRIBUTION SYSTEMS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CUSTOMER LIFECYCLE MANAGEMENT
Intermediate
CUSTOMER LIFECYCLE MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
GLOBAL DISTRIBUTION SYSTEMS
Intermediate
GLOBAL DISTRIBUTION SYSTEMS
Intermediate
GOAL SETTING
Intermediate
GOAL SETTING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
SALES
Intermediate
SALES
Intermediate
TECHNICAL ACUMEN
Intermediate
TECHNICAL ACUMEN
Intermediate

Languages

Malayalam
Expert
Hindi
Expert
English
Expert

Training and Certifications

Certifications
The Certified Travel & Tours Professional Course
The Certified Travel & Tours Professional Course
The Certified Travel & Tours Professional Course
The Certified Travel & Tours Professional Course
TRS PLUS
Aug 2009 - Aug 2009

Hobbies

  • Painting and Caricature making
    Won the inter-school competitions.