Ashfaq Alam Alam

Dedicated in providing travel solutions by marketing products of various travel management companies to respective
corporates and OTAs. Also involved in promoting corporate travel booking tool with expense management to respective
global clients and local clients.
Duties:
• Setting objectives for the business.
• Enhancing the relationship with the Local Travel Management Companies.
• Developing and implementing the sales and marketing plan.
• Developing the guidelines of operations with clear direction.
• Motivating, managing and training key team members.
• Actively involved in strategic alliances by building and maintaining relationships with
key clientele.
• Good relationships with key stakeholders and able to communicate at a senior level.

Managed portfolio of key corporate clients (Companies/Govt. entities/Trade/Media/Hospitality) and their respective Travel
Management Companies (TMC). I have achieved agreed sales revenue targets by maintaining and developing business
relationships with major entities and their TMCs’ and other selected independent business travel agents and their respective
clients in Abu Dhabi/Dubai & NE. I’ve had created and developed awareness of EY products and services within the portfolio of
accounts in order to ensure that set revenue objectives are achieved through REVENUEPLUS, Salesforce.com and
Corporate Dashboard.
Effective Sales and Marketing Strategies: Analyzed, developed and implemented with assigned accounts to enhance EY
market share.
New Corporate Client Opportunities: Identified and prospected opportunities based on revenue potential through in-
depth analysis of the market.
Dissemination and communication: Managing and controlling all activities of major corporate travel agents, and ensure the
effective dissemination and communication of EY developments to assigned clients.
Liaison: Acting as a liaison between the corporate and the operations, legal, finance and IT teams across EY.
Accounts Negotiation: Negotiating incentive agreements with corporate clients and review/assess performance on a
quarterly basis.
Monitoring: Monitoring area sales performance and recommend actions where necessary to maximize revenue.
Information Dissemination: Maintaining and updating regular sales activities in CRM web portal, Salesforce.com; and
working on PRISM system for opportunities with new and existing client or territory.
Event Management: Sponsoring corporate events on behalf of EY and coordinating with the marketing department on the same.
Working closely with media partners to ensure Etihad is highlighted during events.
Management: Managed accounts of nine embassies & nine major business groups, plus taking care of sectors like
hospitality, Oil & Gas, Media, Construction, Aviation, and Government.

During my stint with Etihad Airlines, as Accounts Manager, I have contributed in Lead generation by identifying corporate clients, made negotiation, I have also defined and implemented procedures that support the highest level of customer service standards to encourage loyalty and promote customer satisfaction.

Lead Generation: Leads studies/and on-going research through sales calls to identify potential corporate accounts and secure business through successful negotiation.

Review & Monitoring: Review and monitor their performance, develop and implement solutions to meet their needs efficiently to maximize revenue and increase share.

Data Management: Keep up to date on Etihad products, services, policies and procedures to ensure accurate information and correct implementation; take initiative to continuously enhance technical skills.

Communication: Ensures proactive communication of promotions, new products and offers from Etihad to clients to increase sales.

Reporting: Prepare and submit periodic performance reports to Manager Sales Operations.

Corporate Sales & Revenue: Generation: Responsible for the overall sales targets by sourcing and prospecting for new
business, as well as managing existing business to increase revenue.
Liaison: Liaise with both internal and external clients, to audit service quality levels and propose operational changes where
necessary, to optimize clients' satisfaction. The process will also include regular planned visits to the offices of the Principals, our
Travel Trade Partners and Clients.
Communication: Regularly communicate to our customers the Dnata Product portfolio using all the means available to maximize
sales and revenue. Ensure that the policy decisions made by Management are promptly communicated to our front line staff,
Trade Partners, and clients. Continuously update the Airline and Travel Trade database.
Reporting: Prepare and submit weekly, monthly and annual sales reports. Prepare annual / bi-annual business reviews for the
client.
Exploring Opportunities: To explore opportunities for regional and global consolidation of MNC's.
Market Trend Analysis: Review/analyze market trends and give recommendations to line manager.
Event Management & Promotion: Support all promotions and events organized by Dnata Travel Services to make it a success.
⇒ Passenger Sales Service

Selected to coach and mentor new customer service representatives.
Achieved perfect score on all phone monitors throughout tenure.
Evaluating marketing campaigns.
Monitoring competitor activity.
VOLUNTEERING:
► Volunteered within my existing job which is similar to above but mostly to corporate clients like
Universities, Government offices (major corporations to promote Etihad Airways products).