Social Media Specialist
IWICA
Total years of experience :1 years, 2 Months
• Managed social media accounts to represent the company's brand image effectively
• Assisted in the development and execution of social media marketing strategies to increase brand visibility and engagement
• Responsible for all social media processes, including content creation, copywriting, layouts
• Designed social media banners, posters, flyers, standees and provided design briefs to enhance visual appeal
• Monitored and measured the success of social media campaigns using analytics tools
• Engaged with followers and responded to inquiries and comments promptly
• Created and curated content for social media platforms to maintain a consistent brand image
• Implemented targeted advertising campaigns, optimizing ad spending to achieve a 25% decrease in cost per acquisition (CPA) while increasing conversions by 40%
• Led the development of creative and engaging content for social media channels, resulting in a 50% increase in organic reach and engagement
• Doubled audience reach through paid advertising strategies and implemented messaging tactics resulting in a 48% surge in conversations
• Conducted A/B testing of ad creatives and copy to optimize campaign performance and maximize ROI
During my postgraduate studies in Luxury Brand Marketing, I engaged in a comprehensive curriculum designed to immerse students in the intricacies of the luxury industry and equip them with the specialized skills and knowledge needed to excel in this competitive field. Throughout the program, I participated in a variety of activities aimed at deepening my understanding of luxury brand management, consumer behavior, and marketing strategies tailored to the high-end market segment. These activities included: 1. Strategic Case Studies: I analyzed real-world case studies of leading luxury brands to understand their strategic positioning, marketing tactics, and brand identity. By dissecting successful (and unsuccessful) strategies, I gained valuable insights into the nuances of luxury brand management. 2. Industry Workshops and Guest Lectures: I had the opportunity to attend workshops and guest lectures conducted by industry experts, luxury brand executives, and marketing professionals. These sessions provided firsthand insights into current trends, challenges, and best practices in the luxury sector. 3. Market Research Projects: I conducted in-depth market research projects to explore consumer preferences, trends, and purchasing behaviors within the luxury market. This involved data collection, analysis, and interpretation to identify opportunities and inform marketing strategies.
During my bachelor's degree in Fashion Communication Design, I engaged in a diverse range of activities aimed at developing a comprehensive skill set in various aspects of fashion marketing, branding, design, and communication. The program provided a holistic approach to understanding the fashion industry and equipped me with the knowledge and expertise needed to excel in this dynamic field. 1. Branding and Marketing Projects: I participated in branding and marketing projects that involved developing strategic plans, conducting market research, and creating marketing campaigns tailored to fashion brands. These projects allowed me to apply theoretical concepts to real-world scenarios, gaining practical experience in brand management, consumer behavior, and promotional strategies. 2. Graphic Design and Visual Merchandising Assignments: Through hands-on assignments and projects, I honed my skills in graphic design, visual merchandising, and retail display techniques. I learned how to create visually compelling graphics, layouts, and merchandising displays that effectively communicate brand identity and attract customers in retail environments. 3. Public Relations Campaigns: I gained experience in conceptualizing, planning, and executing public relations campaigns for fashion brands and events. This involved developing press releases, media kits, and promotional materials, as well as cultivating relationships with media outlets and influencers to generate positive publicity and enhance brand visibility. 4. Photography and Creative Direction: I explored the fundamentals of photography and creative direction, learning how to conceptualize and execute fashion photo shoots. I gained practical skills in lighting, composition, styling, and post-production techniques, allowing me to create visually compelling imagery that aligns with brand aesthetics and storytelling objectives. 5. Creative Writing and Content Creation: I developed proficiency in creative writing and content creation for fashion publications, websites, and social media platforms. I learned how to craft engaging narratives, product descriptions, blog posts, and social media captions that effectively communicate brand messages and resonate with target audiences. 6. Industry Internships and Collaborations: I completed internships and industry collaborations with fashion brands, design agencies. These experiences provided valuable exposure to the inner workings of the fashion industry, allowing me to gain hands-on experience, build professional connections, and apply classroom knowledge in real-world settings. Overall, my bachelor's degree in Fashion Communication Design provided me with a rich and immersive learning experience that combined theoretical knowledge with practical skills, industry insights, and creative opportunities.