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Jigyasha Sharma, Senior Account Executive

Jigyasha Sharma

Senior Account Executive·Adfactors PR

India

Master's degree, Media and Communications

Work experience

Total years of experience: 6 years, 3 months

Senior Account Executive

April 2026 - Present

Adfactors PR

Mumbai, India

April 2026 - Present

Partner with senior stakeholders across publicly listed company while supporting global healthcare clients. Develop executive communications, thought leadership, corporate positioning, media relations and stakeholder engagement aligned with business priorities. Translate complex business strategy, scientific research and market intelligence into executive narratives and strategic communications. Support quarterly and annual results, executive profiling, spokesperson engagement and briefing materials. Contribute to corporate reputation and issues management through leadership messaging and stakeholder communications. Lead new business proposals, develop communication frameworks and mentor junior team members while collaborating across cross-functional teams.

Company industry:
Public Relations (PR)

Communications Officer

January 2025 - January 2026

South London and Maudsley NHS Foundation Trust

London, United Kingdom Hybrid

January 2025 - January 2026

Led strategic communications for the £1.2 billion King's Maudsley Partnership, one of the UK's largest mental healthcare transformation programmes. Developed executive, internal and leadership communications, stakeholder engagement initiatives, newsletters, town halls and digital content supporting organisational transformation. Redesigned the partnership's communication strategy and digital presence, increasing impressions by 4, 800% and engagement by 5, 400%. Managed website content, CMS governance and cross-functional stakeholder communications while working with clinicians, researchers and senior leadership. Supported crisis communications, reputation management and agency coordination within a complex public healthcare environment.

Company industry:
Other Healthcare Services

Digital Marketing Executive

September 2024 - January 2025

Uniqlo

London, United Kingdom

September 2024 - January 2025

Executed integrated marketing campaigns supporting product launches and seasonal retail initiatives across digital and in-store channels. Collaborated with marketing, retail and operations teams to deliver consistent customer communications across multiple markets. Supported campaign planning, content optimisation and performance analysis while ensuring alignment with brand guidelines and commercial objectives.

Company industry:
Retail & Wholesale

Promo Producer

May 2024 - November 2024

Pocket FM

London, United Kingdom Remote

May 2024 - November 2024

Produced audience-focused promotional campaigns that increased click-through rates by 48% and contributed to 36% sales growth. Managed end-to-end content production, collaborated with cross-functional teams and applied audience insights to optimise campaign performance.

Company industry:
Entertainment

Digital Marketing Executive

December 2022 - September 2024

TJX Europe

London, United Kingdom

December 2022 - September 2024

Supported customer and promotional communications across European markets, ensuring alignment with commercial priorities and brand standards. Produced audience-focused digital campaigns that increased click-through rates by 48% and contributed to 36% sales growth. Applied performance insights and analytics to optimise campaign messaging and improve commercial outcomes.

Company industry:
Retail & Wholesale

Artist and Social Media Manager

March 2021 - August 2022

Hindustan Times Media Ltd

Mumbai, India Hybrid

March 2021 - August 2022

Managed content strategy, artist partnerships and social media for national entertainment platforms. Led digital audience growth initiatives, increasing followers by 10, 000 and engagement by 23% within three months. Developed integrated campaigns, managed public events and strengthened brand visibility through strategic content and audience engagement initiatives.

Company industry:
Media Production

Account Executive

June 2020 - February 2021

Genesis BCW

Mumbai, India

June 2020 - February 2021

Supported corporate communications, media relations, stakeholder engagement and crisis communications for multiple clients. Developed communication materials, media recommendations and strategic messaging while contributing to award-winning campaigns and integrated PR programmes.

Company industry:
Public Relations (PR)

Producer

November 2019 - May 2020

9X Media Pvt. Lid.

Mumbai, India

November 2019 - May 2020

Produced digital and broadcast content that increased audience engagement by 13% and
campaign reach by 32% while coordinating promotional campaigns and celebrity interviews.

Company industry:
Broadcast Media Production

Education

Goldsmiths College, University of London

January 2024

January 2024

Master's degree, Media and Communications

United Kingdom

GPA (point): 3.9 out of 4

GPA (point): 3.9 out of 4

University Of Mumbai

December 2021

December 2021

Bachelor's degree, Mass Media

India

GPA (percentage): 98%

GPA (percentage): 98%

Skills

BRANDING

Expert

ADAPTABILITY

Expert

COMMUNICATIONS

Expert

COMPUTER LITERACY

Expert

CORPORATE COMMUNICATIONS

Expert

DIGITAL MEDIA STRATEGY

Expert

MARKETING

Expert

PUBLIC RELATIONS

Expert

QUICK LEARNING

Expert

STAKEHOLDER ENGAGEMENT

Expert

Languages

English

Native Speaker

Hindi

Native Speaker

Spanish

Intermediate