General Manager
confedential
Total years of experience :15 years, 11 Months
2012- Present
Confedential Company, Riyadh, Saudi Arabia
General Manager/CEO
• Achieved B.O.D. set goals and targets by strategically positioning the company to utilize opportunities while mitigating risks.
• Spearheaded business development efforts
• Developed growth strategies based on core competencies and current business design
• Scouted the market for new revenue generation avenues and propositions
• Developed the corporate brand by positioning the business as a leader in the electrical contracting
industry
• Scouted, Trained and Lead managers of the various sub-departments to achieve strategic goals and create synergies
2007-2009 Middle East Financial Investment Company (MEFIC), Riyadh, Saudi Arabia
Marketing Department Manager
• Assisted in the development of MEFIC's business model by creating a strong and credible
differentiated value proposition
• Compiled sales and marketing plans, providing direction and strategy as well as identifying obstacles
• Lead in situation analysis and market research and helped carve out a niche market for the company to pursue its growth
• Worked with team to analyze budgets and revenue targets in light of market conditions and management's strategic plans
• Created and developed further MEFIC's image and positioned it as a market leader in real estate
funds
• Lead internal discussion group focused on business development and fund creation
• Advisory to the C.E.O and Board on tactical Public Relation strategies and coordination of appearances
• Participated in establishing the corporate policies and operating procedures for all departments
2006-2007 Saudi Arabian General Investment Authority (SAGIA), Riyadh, Saudi Arabia
Public Relations Coordinator
• Developed investor relationship programs including (SAGIA Connect)
• Lead the 10 x 10 program and the Economic Cities communications programs
• Lead SAGIA brand equity management team and insured compliance across organization
• Developed SAGIA's image as a one stop shop for business investors
• Supervised creative development and communication message crafting sparking the public's interest in SAGIA
• SAGIA's Master of Ceremony
University of San Diego, School of Business Administration San Diego, CA Candidate for Master of Business Administration (MBA), May 2012 • Emphasis: - Finance - Management -New Ventures
University of San Diego, School of Business Administration San Diego, CA Bachelor of Business Administration, 2006 • Emphasis: Marketing