Jihene Ben Ghorbel

• Writing commercial offers for the website (M365, Azure, Cybersecurity), optimized for SEO.
• SEO optimization: Writing articles, conducting keyword research, and implementing meta tags.
• Renovated the Cloudshift website, updating content to align with business objectives.
• Created compelling pitch decks and presentations for clients and stakeholders.
• Developed targeted email campaigns to promote services and generate leads.
• Created and published engaging content on social media platforms.
• Collected contact data to generate leads.
• Developed campaign plans, tracked, and analyzed KPIs.
• Organized and coordinated workshops, including planning and content creation.
• Created CVs for the team and placed resources on various platforms.
• Established and managed relationships with business engineers.
• Planned and managed events from A to Z, such as Cloud Expo, including invitations, demos, logistics, and marketing.

As a Project Assistant at the early-stage startup Tembo, a digital pathology and medical archiving service leveraging AI-based diagnostic tools, I wore multiple hats and was deeply involved in various aspects of the project from the ground up.

My key responsibilities included:
• Project management: I played a central role in organizing, planning, and overseeing project timelines and deliverables.
• Market analysis: I conducted comprehensive market research and analysis to gather valuable insights that shaped our startup's business strategy.
• IT service provider coordination: I collaborated closely with IT service providers to ensure smooth technology integration and alignment with our project objectives.
• Business model development: I assisted in designing and refining our business model, ensuring it aligned with market trends and customer needs.
• Presentation and pitch deck creation: I was involved in crafting persuasive and informative PPT presentations and pitch decks for stakeholders, potential investors, and clients.
• Platform model development: I contributed to the development of the platform's model, with a keen focus on user experience and functionality.
• Social media content creation: I created engaging and relevant content for various social media platforms to build our online presence and foster community engagement.