Senior Communications Director
BPG Group
Total des années d'expérience :18 years, 5 Mois
Handling and leading client servicing team for client portfolios worth USD 2 Million
Responsible for business vertical with PNL reports Collaborated with clients from various industries to create effective marketing campaigns and digital activations with effective measures in terms of ROI to brand value
Carried out research into clients target markets to identify the needs of their markets and craft the most effective marketing strategies
Extensive marketing research and analysis for identifying key brand cycle initiatives for various clients for successful placements in key markets throughout the GCC region.
Strategic and effective solutions for all marketing requirements including social media PR, media planning and activations
Developed and presented business proposals to prospective clients and pitches
Serviced Clients:
• Alshaya Group - F&B Division, Entertainment Divison
• Morad Yusuf Behbehani (Retail Division)
• Kuwait Saudi Pharmaceuticals Co. (KSP)
• United Real Estate Co. (KIPCO Group)
• Al Bahar Group
Handling client portfolios worth USD 1 Million
Proposition and execution of marketing strategies with effective measures in terms of ROI
Managed simultaneous projects on various clients account on a rolling basis
Developed new corporate & small business accounts through effective marketing, cold calling, networking, professional sales presentations and follow-up.
Assisted in creative idea sessions with print copy and concepts in conjunction with the creative studio.
Managed events with more than 3 million viewers and worth USD 500, 000
Event Manager leading a team of support technicians and coordinator
• Services Clients:
• Kuwait Airways
• Albisher & Alkazemi Co. (Mercedes Benz)
• Subway International
• Coffee Republic
• Qatar Airways
• Forever 21
• Showtime - Global Direct
• NBK (Credit Card Department)
• Alghanim Sons Group - Exa Telecom
• Jumbo Travels
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