Jimcine Fernandez, Senior Communications Director

Jimcine Fernandez

Senior Communications Director

BPG Group

البلد
الكويت - الدسمة
التعليم
ماجستير, Business Administration
الخبرات
18 years, 5 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :18 years, 5 أشهر

Senior Communications Director في BPG Group
  • الكويت - الكويت
  • أشغل هذه الوظيفة منذ مايو 2010

Handling and leading client servicing team for client portfolios worth USD 2 Million
Responsible for business vertical with PNL reports Collaborated with clients from various industries to create effective marketing campaigns and digital activations with effective measures in terms of ROI to brand value
Carried out research into clients target markets to identify the needs of their markets and craft the most effective marketing strategies
Extensive marketing research and analysis for identifying key brand cycle initiatives for various clients for successful placements in key markets throughout the GCC region.
Strategic and effective solutions for all marketing requirements including social media PR, media planning and activations
Developed and presented business proposals to prospective clients and pitches

Serviced Clients:
• Alshaya Group - F&B Division, Entertainment Divison
• Morad Yusuf Behbehani (Retail Division)
• Kuwait Saudi Pharmaceuticals Co. (KSP)
• United Real Estate Co. (KIPCO Group)
• Al Bahar Group

Account Manager في Coaxial IMC
  • الكويت
  • ديسمبر 2005 إلى أبريل 2010

Handling client portfolios worth USD 1 Million
Proposition and execution of marketing strategies with effective measures in terms of ROI
Managed simultaneous projects on various clients account on a rolling basis
Developed new corporate & small business accounts through effective marketing, cold calling, networking, professional sales presentations and follow-up.
Assisted in creative idea sessions with print copy and concepts in conjunction with the creative studio.
Managed events with more than 3 million viewers and worth USD 500, 000
Event Manager leading a team of support technicians and coordinator

• Services Clients:
• Kuwait Airways
• Albisher & Alkazemi Co. (Mercedes Benz)
• Subway International
• Coffee Republic
• Qatar Airways
• Forever 21
• Showtime - Global Direct
• NBK (Credit Card Department)
• Alghanim Sons Group - Exa Telecom
• Jumbo Travels

الخلفية التعليمية

ماجستير, Business Administration
  • في University Of Liverpool
  • نوفمبر 2020
دبلوم عالي, Marketing Strategy
  • في Cornell University
  • نوفمبر 2016
بكالوريوس, Computer Systems Engineering
  • في Central Pacific University
  • ديسمبر 2004

Specialties & Skills

Product Launch
Strategy Planning
Client Relations
Digital Marketing
Marketing Strategy
marketing mix
marketing research
Digital Marketing
Marketing Strategy
Client Relations
key account management
media planning
market research
marketing communications
marketing management

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.

اللغات

الانجليزية
متمرّس
العربية
مبتدئ
الهندية
متمرّس
الأوردو
متوسط
الملايام
متوسط