Senior Analyst, Consumer Insights - Foods & Beverages, Middle East and South Asia practice
Frost & Sullivan
Total years of experience :14 years, 0 Months
Leading the Consumer Insights team for Foods & Beverages clients. Managing end-to-end Consumer Insights project from
Proposal sending to final presentation. Projects encompasses of • End-user & business-to-business satisfaction & loyalty
• New product development
• Brand health & equity analysis
• Product evaluation
• Market segmentation
• Effectiveness of Ads
• Pricing optimization
• Working towardss developing Consumer Insights as a separate practice area in Frost & Sullivan from exisiting an add-on service from the B2B team.
• Working for Consumer Insights studies for leading Foods & Beverages companies.
• Leading the analysis team.
Leading the Retail Analytics studies for assigned clientele. Lead the Analytics team on studies like New product launch,
Price and Promotion optimization, optimizing media expenses, Improving efficiency of ATL & BTL activities, Improving the assortment of products in existing stores, Increasing the share in a particular market, designing the launch plan and field force planning for upcoming product, identifying opportunities to upscale price of product without hurting the
Brand equity or loosing share.
• Being SPOC understanding clients' branding and marketing issue and pitching for the feasible analytical solution.
• Managing the relavant documentation in place as Proposals, Contracts, Non Disclosure Agreements etc.
• Co-ordinating with all the Execution team for the time required and managing the timelines througout the study.
• Reviewing every deliverable to the client.
• Presenting it to the client to highlight the insightful recommendations & point of actions.
• Also, working towards Business Development and managing revenues from assigned client.
• Indenpently managing the revenues and projects for assigned clientele from the very second year at Nielsen.
• Awarded 2 times with the most reputed "Simply Excellent Gold award" from Nielsen for exceeding expected performance in Business Development and Project Management.
Based on the client 's rteaequirement preparing the data using Excel, SPSS and SAS. Helping the Business Development
team in preparing Research proposals. Drafting the powerpoint presentation based the prepared data.
Awarded once for Excellence based client appreciations on project insights.
Awarded for the prestigious Dean’s Top 10 students on academic performance in ITM BUSINES SCHOOL (2012)
Awarded for achieving 3rd position in the batch of 50 students