Sales and Account Manager
The Product House
Total years of experience :16 years, 5 Months
Sales and Marketing -
Driving sales revenue through buy-in initiatives and market difference concepts
Development of annual key account marketing support plans
Development of brand marketing calendars, and implementation of brand concept roll-out.
Identifying growth opportunities through individual account streams of revenue
Formulating sales targets and managing brand / account marketing expenditure
Leading sales approach, presentation and pitch initiatives across 6 person sales team
New and existing account development, client prospecting, negotiation and closure of sales
Analysis of monthly sales patterns, adaptation and resolution to ensure consistent revenue flow.
Account Management -
Sales management of 9 luxury brands over 120, 5* Hotel Spa accounts across GCC region,
Securing longevity of regular sales orders and brand performance within individual outlets.
Focus on brand presence techniques within properties, maximising exposure and brand awareness
Development of individual account merchandising plans and design of bespoke planograms
Coordination of specific brand retail training modules for frontline staff to coincide with monthly sales focus
Formulation of bespoke account order plans and individual account marketing and event calendars
Continuous preservation of strong client relationships for effective implementation of proposed sales initiatives
Brand Management -
Brand management of 4 leading luxury spa brands in GCC region
Bespoke brand menu development for individual spas, and corporate cluster accounts
Increasing brand presence throughout existing accounts using strategic merchandising, product placement and specific marketing concepts
Formulated specific seasonal brand marketing strategy and tailored to individual accounts
- Designed, developed and launched Armani/SPA concept
- Provided practical training and development workshops for Armani/SPA team.
- Provided product theory, service standard, and up selling programs to SPA employees.
- Key involvement with the supervision and management of the SPA operations.
- Personal care of VIP guests and media.
- Frequent revision and development of Armani/ SPA concept and services with change in market audience post opening.
- Team performance management
- Introduced Armani/SPA Concept knowledge to Milan team during pre-opening stages.
- Provided full practical pressure trainings in accordance with Armani Dubai services.
- Assisted with the operational and design set up of Spa
- Prepared adaptation plans of services and treatments to compete with European market
Planning, production and management of regular events including conference, training, corporate entertainment and private occasion events.
Building and maintaining positive business relations
Management of office systems - front of house reservations, invoice management, client booking processes and supplier purchasing.
Negotiation with suppliers and contractors on cost and variables.
Co-ordination of food and beverage operation
Delivery of in-house training and safety risk assessments.
Promotion, marketing and sales of 5*venue and events.
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GCSE achieved grades A* - B