Copywriter / Creative Director
Crystal Gallery
مجموع سنوات الخبرة :15 years, 0 أشهر
Solely responsible for creating innovative content for print & other forms of advertising. This includes catchy slogans, grammatically sound & truthful content about the offer or product being showcased & overall layout of graphics & copy, appealing to international and local clientele alike.
Marketing & Branding
- Managed & Updated Website with fresh content. Also provided Descriptive Content for the product range.
- Website & Tablet Marketing Categorization.
- Presented workable ideas to the Business Development Director & executed the same with desirable results.
- Undertook the complete marketing efforts for stores & kiosks in Dubai & Abu Dhabi. This included renovation for existing stores & new stores launched in shopping malls.
- Created & updated social media sites like Facebook & Twitter for the brand.
Advertising
- Conceived, developed & produced effective advertising campaigns.
- Designed attractive & effective ad banners.
- Brainstorming & presenting storyboard of innovative ideas.
- Generated interesting descriptive content for crystal items.
- Spearheaded showroom setups, window displays, advertising material, creative content & selected appropriate items for different occasions.
- Worked on Brand Building ideas to promote specific categories.
Visual Merchandising
- Handpicked items & arranged promotional display cabinets at Al Badia Golf Club, Dubai Polo & Equestrian Club & ICC Cricket Stadium at regular intervals.
- Rearrangement of company headquarters showroom complete with a brand new tableware & barware experience developed from scratch.
- Set up kiosks for noted exhibitions & events - Light Middle East 2016, WETEX 2016, National Treasure 2016 Chamber of Commerce, Cityscape Awards Ceremony 2016, Index 2014 & 2015, India Expo 2015, etc.
Other Roles
- Creative themed layouts for different festive occasions.
- Editing & writing skills were also called into play for articles related to the company and management for Dubai Quality Group Magazine, Forbes Magazine, etc.
- Generated ideas for new product development.
- Worked in harmony with Graphic Designers, Corporate & Retail Sales Teams, Inventory, Production Departments & Photographers.
- News articles & events write-ups complete with keywords for company website.
- Developed content for Customer Satisfaction Survey, Telecommunication, etc.
- Conducted the Induction Training for new employees.
- Content Writer for reputable online websites that catered to international audiences. Some of these sites include Techshout.com, Techgadgets.in and Mobiletor.com which dealt with technology, electronic gadgets, mobile phones, science, automobiles & business.
- Specialized in writing interesting features on various trending topics.
- Headed the website ‘Gameguru.in’ as well as reviewed & previewed the latest video games for the same.
- Attended press events & product launches as well as interviewed CEOs & Regional Managers of various reputable companies such as Apple, Warner Bros., Sony, Asus, Dell, etc.
- Edited articles on different topics & subjects.
- Was one of the members on the recruitment panel.
- Trained & mentored new hires.
- Handled PR calls.
- Responsible for arranging creative & fun Team Building activities.
Diploma Bachelor Of Arts Certificate (English Literature & Sociology) Higher Secondary Certificate Secondary School Certificate : : : : Executive Administration Course Clares Institute, Bandra (West) Mumbai, India Passed with 2nd Class (March 2008)
St. Andrews College, Bandra (West) Mumbai, India Passed with 1st Class (February 2005)
Rizvi College Of Arts, Commerce And Science, Bandra (West) Mumbai, India Passed with 2nd Class (February 2003)
