Marketing Associate
The Mezzanine Group
Total des années d'expérience :11 years, 1 Mois
Working with a marketing director to execute a client's marketing strategy, and ensure that all campaigns run smoothly, on time and on budget.
Analyzing metrics and creating reports for clients to show marketing success, while also highlighting areas for improvement.
Working with vendors to create compelling collateral for clients.
Building relationships with clients.
Developing content to promote a software acquisition company.
Working with the Head of Marketing Communications to generate creative content by writing for the company blog.
Creating multimedia content (photos and videos) to promote the company via social media and on the company's website.
Creating a detailed monthly report on the company's web and social media presence via Google Analytics and Radian6.
Writing ads for the company in Google AdWords, to boost PPC initiatives.
Ensuring that all written content embodies the company's message and ethos.
Increasing the company's visibility through award applications, finding speaking opportunities for the CEO and by writing articles to be published in highly visible, industry leading publications.
Participating in the social media strategy by contributing tweets for the company's twitter account.
Editing written content and award applications as required.
SEPT 2013 - APRIL 2014 Master of Arts, University of Toronto • Writing five, fiteen - twenty page research papers • Writing a sixty page, research intensive thesis • Participating in seminars & doing oral presentations
SEPT 2006 - APRIL 2013 Bachelor of Arts, University of Toronto • Specialized in English and majored in German Studies • Recepient of the prestigious Carson-Mueller Scholarship and the Ambassador of Switzerland Award for high achievement in German Studies