Joao لويس

Cotai, Macau
KEY ACHIEVEMENTS
• Achieved wide professional recognition for the film “Love Summer”, including
o International Committee of Tourism Film Festivals (CIFFT) Grand Prix “World’s Best Tourism Commercial” award
o nine awards in global festivals
• Realised annual savings of up to HKD 50M over a seven-year tenure in post by
o establishing an in-house Multimedia team from scratch
o enhancing the team’s capability to produce 90% of all visual content
• Overhauled GEG’s photography library by conceptualising the creative strategy for a photo-shoot initiative that
produced over 60 hero visuals for the three GEG properties
• Defined a new standard for service excellence in Macau by creating and executing delivery of a film and
photography campaign for the Galaxy Privilege Cub to provide visual representation of key experiences offered by
membership of the club
• Led a team of more than 50 AV staff to support the opening of Galaxy Macau phase 2 and Broadway Macau
RESPONSIBILITIES
• Steers development of creative concepts from business unit briefs and applying a holistic approach to overall visual
content, including film, photography and motion graphics
• Oversees execution of all outputs, from mood boards to final output, by
o co-ordinating the use of internal and external resources
o achieving alignment across stakeholders
• Manages all operational activity of an in-house team of eight, including
o providing creative and technical direction
o optimising performance and supporting capability development
o assuring quality of output
• Directs delivery of large-scale productions with external vendors, producing TV campaigns and print ads for all
above-the-line campaigns
• Leads promotional activity governing gaming and non-gaming products in F&B, retail, hotel and resort
Joao Luis
CREATIVE MARKETING LEADERSHIP
Assuring excellence in visual content direction & delivery
joao.mluis@gmail.com
(+853) 63-288-455
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Directed the development of a range of content and services, such as
o promotional videos and motion graphics for digital platforms
o production services supporting local and international productions
o consulting services for large-scale corporations including Philips Hong Kong, Galaxy Macau & Pokerstars Macau
o event highlight films for Macau Closer and Inside Asian Gaming publications

Macao
KEY ACHIEVEMENTS
• Sharpened quality of team’s output, enhanced internal capability and achieved consistency in creative, execution
and post-production processes though
o identifying and resolving technical challenges
o defining and implementing robust standard operating procedures
o creating a range of training videos and implementing structured and robust training programs
• Enriched the creative and visual direction of the in-house TV programme Cotai Life
• Directed the internal video team’s coverage of the Cotai Central’s grand opening, as well as producing compelling
content through a series of documentaries for the pre-opening and the post-event films
RESPONSIBILITIES
• Led a team of 12 in the execution of all video and motion graphics content, from visualisation and storyboarding
to final delivery, encompassing
o documentaries
o TVCs
o promotional, training, corporate, editorial and event films
• Scripted and directed a 60-minute monthly in-house TV show