Digital Marketing Specialist | Officer - Web and e-Channels
National Health Insurance Company - Daman
Total years of experience :8 years, 6 Months
Responsible for managing the Organizational Website and all the Digital Marketing assets for Daman. In charge of executing the Digital Marketing startegy, Analyzing the web traffic, performance and also identify, prevent and resolve issues that occurs on the website. Handling all the e-channels including Social, email and SMS.
Working towards the enhancement of Daman’s digital environment to simplify the customer journeys, improve the brand awareness and mainly focusing on the online revenue generation.
• Execution of the digital media plan and implement SEO/SEM, email, social media and display campaigns across various digital channels.
• Measure and Report on performance metrics of all digital marketing campaigns, and assess against goals which includes ROI and KPI.
• Manage, review, and perform daily account responsibilities associated with Google Ads account. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists, creative copy suggestions and graphical ad templates. Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Collaborate with internal teams to create landing pages for various events and digital campaigns and optimize the customer experience.
• Work with creative agencies and vendor partners on implementing major campaigns.
• Identify the target audience and build campaigns that engage and motivate them to do a conversion on the website.
• In charge of optimizing landing pages and user funnels. Responsible for creating A/B and Multivariate testing methods.
• Design, build and maintain brand awareness across all social media platforms.
• Played a pivotal role in establishing this E-Commerce startup with a niche product offering of lifestyle and Fashion.
• Complete handling of the company website and other online marketing channels and associated tools, systems, and scenarios. Increasing online presence to current and potential customers, including ways to increase inbound inquiries. Applying best website design practices and search engine analytics to maximize traffic to websites.
• Implementing techniques based on the competition in the E-Commerce sector consistently.
• Management of digital marketing strategy across all digital channels. The responsibilities consists of managing the SEO, SEM, CRM, Social media and Display advertising campaigns to acquire customers to rapidly grow the database. This also includes managing content marketing initiatives and tactics to strengthen customer engagement and improve customer retention.
• Providing creative branding ideas that includes both online and offline to improve the audience reach to the website.
• Leading the program for Google Analytics and Adwords eCommerce Tracking Implementation, Insights and Management Reporting.
• Implementing Email Marketing Strategies and also managing all Email campaigns for the company.
• Setup, Promotion and Monitoring of Social Media Accounts and Management through Facebook & Instagram for lead generation.
• Working with a team of designers, developers and marketers to produce the best possible result for the company.
• Product Cataloging, Inventory Management and Quickbooks integration of the Shopify Store to manage the sales.
• Working on creative tools like Photoshop, Illustrator and Indesign.
• Knowledge on HTML, CSS, Javascript, Wordpress CMS.
• Worked on platforms like Shopify, Nopcommerce, Opencart, Woocommerce.
• Working with an agile team to develop, test, and maintain web and desktop-based applications
• Preparing reports, manuals and other documentation on the status, operation and maintenance of
software.
• Acquired experience in features like JavaScript, HTML, CSS, AJAX.
• Worked on frameworks like Spring and Hibernate.
• Basic knowledge of MySQL databases and queries.
• Analyzing and resolving technical and application problems.
I was a member of eco-green campus initiative and also in the social service society.