Sales Executive
Qatar Public Relations
Total years of experience :13 years, 10 Months
• Sells marketing products and advertising services into B2B and B2C clients
• Attends to customers queries about prices, availability and product uses
• Receive requests by telephone, fax or email for price quotations/verifications, purchase orders, government bids and changes or cancellations directly from customers
• Bid on outsource supplier quoted price to meet with clients need
• Prepare sales contracts and submit orders for processing
• Submits sales activity and forecast reports, weekly coordination meeting with Sales Manager and Key Persons or as needed as necessary
¥ Direct sales and business development functions, including new product roll-outs, key account and secondary account management, customer relationship, contract negotiations and order fulfillment
¥ Negotiate with several distributors, recommend and appoints them as our Business Partners. Prepares all the necessary documents from Planning, Marketing Presentations, Secure All Business Supports (sales manual/training modules and other business related reports that is significant in starting the operation)
¥ Conducts Trade Visits to all Business Partners accounts coverage for faster evaluation and sets the desired target & budget within their limits based from the gathered information of each accounts. Ensure the detailed planning of each account prior to start of the company’s operation and to gauge whether it is feasible to sell the high profit product
¥ Manage P&L and budget responsibilities, nationwide coverage planning and forecasting
¥ Lead District Sales Managers, Accounts Associates, advertising and merchandising agency to implement and adjust various sales plans and plan-o-grams and ensures smooth execution of planned activities
¥ Set higher expectations to meet or exceeded all quotas throughout tenure and If possible, lead and earned a multiple award recognition when the operation starts since the products are leading to several countries already
¥ Conceptualize and evaluates category appropriate programs for the trade aligned with Marketing and Sales Strategies prior to implementation including but not limited to price changes, customized outlet activities such as Anti-Dengue campaign, etc;
¥ Attends regular meeting with top management, shares gathered market feedback and monitor competitor’s performance and strategy and proposed counter measure
¥ Consistently developed strong, sustainable relationship with various partners and accounts to achieve each goals
Set-up and dig out all obsolete hanging accounts receivables on each accounts over-deducted charges from returns and display allowances and bring solutions thereafter when on-boarded
Supervise the Distributor Business Partner for Modern Trade Accounts nationwide coverage
Lead District Sales Manager, Key Accounts Specialist to implement and adjust various sales plans and programs and ensures smooth execution of planned activities
Manage product distribution per channel and coordinates closely with Distributor personnel in the execution of availability program
Generates sales and contributes to the market share and distribution targets of the company by planning, executing, monitoring and evaluating sales programs, sales performance & promotional/merchandising activities.
Assist Key Account Specialist when key issues arises especially on trade supports
Strictly implement control measures regarding trade performance, trade supports and provide accurate information based on the requirements needed by our management
Formulate and recommend to management approval sales policies and regulations and sales incentives to continuously improve performance for Distributor Sales Team and Merchandisers
Conceptualize, implements and evaluates category appropriate programs for the trade aligned with GSPI Marketing and Sales Strategies
Implement and conduct on-site training and field coaching to Distributor Sales Team and Merchandisers for all marketing plans and incentives
Review operational records and reports sales performance and determine profitability
Work closely with internal and distributor sales - logistics, supply chain and R&D teams to guarantee that both our current and emerging product lines are accurate
Conduct FEFO policy by not only relying on bin cards but on actual count as well
Consolidates each accounts buyer and consumer feedback regarding Distributor coverage
Recommended to divert coverage directly after 4 months of reviewing and back-checking sales performances and coverage
Processed all disengagement proposal directly to modern trade accounts buyer and proposed of centralised delivery to each accounts branches and developed new ideas for increasing sales by creating new solutions, utilising proven problem-solving techniques to avert stock-out
Recognized for increasing volume and revenues by 12% and trim down trade supports
Accounts Handled: Suy Sing Commercial Corp. & Dong-A Pharma Philippines, Inc. (Distributor) for Puregold, Robinsons, Metro Gaisano, Shopwise Group, Waltermart, Super 8, Ultramega, South Supermarket and Mercury Drug Corporation
Consistently increasing sales revenues up to 8%
Recommends innovative promotional activities when deemed necessary to enhance product presence, expand market share and achieve sales growth
Strictly implement control measures regarding trade performance, trade supports and provide accurate information based on the requirements needed by our management
Ensure excellence in execution of strategies and tactics that supports business unit objectives and goals (sales, trade promo management, distribution and availability, service level, merchandising standards, returns and accounts receivables management)
Work closely with internal and distributor sales - logistics, supply chain and R&D teams to guarantee that both our current and emerging product lines are accurate and conduct FEFO policy
Conducts business review and plans
Accounts Handled: SM Hypermarket, Inc. Sanford Marketing, Inc. & Watsons Personal Care Store
Achieves fuel sales and contributes total volume and profit objectives up to 300million monthly
Saturates and penetrated Big Accounts and increased sales up to 80%
Conduct client calls, formal presentation and attends to their request, inquiries and concerns
Provides high quality frontline support to existing and potential clients from order through to payment, drives proactive communications, value-adding interactions and effective resolution, providing best-in-market customer experience
Place, amend and orders, liaising with other service partners in LSC, OTD & Credit as required. Apply the appropriate freight charges and surcharges as required
Provide change information of planned shipments to schedulers and scheduling admin team, particularly to VMI Customers
Managed incoming and outgoing delivery status - take ownership of delivery status enquiries and trouble-shooting, proactively tracking Business Partners as required
Delivery Schedule Support Service - proactively call out to Customers to manage delivery issues especially on early morning deliveries
VMI Tank Dip, Run-Out and Enquiries - handle and resolve all queries from B2B fuels VMI Customers
Managed Customer complaints feedback and compliments. Liaise with resolution owners and other Service Partners as required. Close the loop with customers
Ensure excellence in execution of strategies and tactics that supports business unit objectives and goals (sales, trade promo management, distribution and availability, service level, merchandising standards, returns and accounts receivables management)
Spearhead a team of 10 Sales Coordinators and 97 Merchandisers, liase with provincial sales colleagues of the negotiated business transactions for SM Group and Pilipinas Makro Accounts, listening to their feedback and implementing solutions to ensure monthly and annual targets are met or exceeded
Actively monitor key performance metrics of sales team, identify challenges and create new solutions utilising proven problem-solving techniques
Coach team performance once a month using proven behavioural based coaching, motivation and management methodologies with the help of our brand managers quarterly merchandising promotions and implemented trade supports. Achieves and get multiple merchandising display recognition awards
Recommends innovative promotional activities when deemed necessary to enhance product presence, expand market share and achieve sales growth
Maintains a historical record of sales and other pertinent data. Analyzed and identify opportunities for continuous improvements in distribution, sales and collection
Reviews and analyse sales performance of each account and presented each P&L business to all Buyers
Strictly implement control measures regarding trade performance, trade supports and provide accurate information based on the requirements needed by our management
Dig up some obsolete accounts receivables - accounts over-deducted charges from returns and display allowances up to 1million and bring solutions thereafter
Work closely with internal sales - logistics, supply chain and R&D teams to guarantee that both our current and emerging product lines are accurate
Conduct FEFO policy by not only relying on bin cards but on actual count as well
Recognized for increasing volume and revenues from 2 to 8% growth and trim down trade supports up to 30% CTS
Maintain the assigned accounts as No.1 store ranking in terms of volume and revenues and has been ranked as political account due to strict negotiation and needs diligent, focused coverage
Earned promotion from Key Account Officer to Unit Manager after 6months by demonstrating ability to learn quickly and adapt to sales needs
Recommends innovative promotional activities when deemed necessary to enhance product presence, expand market share and achieve sales growth
Work closely with internal and concessionaire sales - logistics, supply chain and R&D teams to guarantee that both our current and emerging product lines are accurate and conduct FEFO policy
Developed new ideas for increasing sales by creating new solutions, utilising proven problem-solving techniques - divert from concessionaire to direct coverage in which displays are maximised and exceeded the volume and sales revenues
Ensure excellence in execution of strategies and tactics that supports business unit objectives and goals (sales, trade promo management, distribution and availability, service level, merchandising standards, returns and accounts receivables management)
Consistently exceeded monthly and annual sales targets by 200%
Engaged team (45 merchandisers) and motivated with incentives schemes and team building that resulted in getting the best maximised and merchandised displays and was recognised of putting out competitors displays outside the political display section
Accounts Handled: Shopwise/Rustans Supermarket, WalterMart Supermarket, Royal Duty Free Subic, Ever Supermarket, Grocers Central Alliance, Inc., & Crossings Supermarket
Exceeded sales targets monthly and recognised as Top Seller for (7) seven consecutive months
Saturated and penetrates (54) FMCG accounts since the products was a come backing in the trade 5 years ago
Increased revenues by generating sales through existing and new segments and by ensuring superior customer service satisfaction
Ensure maximum distribution and sales by implementing programs/activities in support of business objectives
Identifies better opportunities to provide innovative ways to up sell and cross sell Magnolia Ice Cream and yoghurt products
Work closely with internal sales - logistics, supply chain and R&D teams to guarantee that both our current and emerging product lines are accurate
Conduct FEFO policy by not only relying on merchandisers report but on actual count as well
Ensures that stacking level are maintained to avert Returns/B.O
Accounts Handled: General Trade Accounts - Upper Quezon City & Upper Caloocan Area
Increased sales by 25% and penetrated Big Accounts
Engaged in selling Magnolia Christmas products to Corporate and Government Accounts
Generates bigger sales through selling of other items in lieu of out of stock products and increased Trade Advertising Deals to Television Broadcasting companies
Conducts cold callings, actual presentation and attends to their request, inquiries and concerns
Ensures that customers Christmas Party lead time delivery requirements are met
Ensure accounts receivables are all cleared up before end of contract
Spearheaded the work activities of Push Girls and Samplers according to Company’s productivity, quality standards and schedules
Impressive portfolio of previously managed events FMCG products
Excellent time management and communication skills
Manage multiple projects independently
Coach and train the team to demonstrate and present each Principal products
Conduct market research, gather information and negotiate contracts prior to closing deals
Contacts businesses and civic establishments for arrangement of exhibits and any promotions to be implemented required by our Principal
Cooperate with marketing and PR to promote and publicise event
Develop and maintain an effective activity schedule and ensure compliance to time frame
Organize facilities and manage all events details such as decor, catering, entertainment, transportation, location, equipment and promotional materials
Ensure compliance with insurance, legal health and safety obligations
Ensure that promo SKUs are with ample stocks on the event day
Propose ideas to improve provided services and event quality and provide feedback and periodic reports to stakeholders
Proactively handle any arising issues and troubleshoot any emerging problems on the event day
Conduct pre-and-post-event evaluations and recommends of repeat promotions if needed
Check, monitors and conducts routinely routes, orientation and training of Push Girls and Samplers on procedures or job related instructions. Prepares weekly and monthly sales report
A (4) four year course in Airline Business Administration