Event Sales Director
Flytime Fest
Total years of experience :23 years, 1 Months
West Africas premier indoor music festival celebrates the best in music, entertainment, and culture.
Key Achievements:
• Led revenue initiatives, surpassing annual targets by 33% on average, achieving a record £4.5M in 2022 through effective leadership and strategic planning.
• Negotiated multi-year Coca-Cola sponsorship, driving £850K recurring revenue and a 50% sponsorship increase.
• Introduced a COVID loyalty program for vendors and sponsors, boosting repeat business by 55% in 2021.
• Implemented incentive programs to motivate agents, increasing referrals and sales conversions by 20% in 1st year.
• Collaborated with marketing on teaser videos and behind-the-scenes featuring top African artists like Burna Boy, Asake, resulting in a 25% increase in social media engagement and brand visibility due to event anticipation.
• Effectively managed a remote sales team of 6, boosting productivity by 25% through coaching and mentoring.
The UK’s no.1 manufacturer and supplier of artificial grass.
Key Achievements:
• Developed a high-performing sales team through strategic recruitment, training, and continuous development.
• Doubled the size of the business from £0.7M to £1.7M (+ 142%), with a 61% improvement in gross margin.
• Boosted market share in Oman by 3%, Kuwait by 5%, Qatar by 7%, UAE by 12% and Pakistan by 22%.
• Managed a team of 10, maintaining 97% on-time project delivery for 6 years through wellness initiatives, enhancing productivity, and reducing turnover.
• Led the effort to write specifications, negotiate the contract, and project manage the installation of artificial grass at five Qatar 2022 FIFA World Cup Football Stadiums.
Alsayegh Media is a fully integrated communications and marketing agency.
Key Achievements:
• Enhanced communication efficiency, leading to a 20% reduction in campaign execution time and increased client satisfaction.
• Exceeded quarterly sales goals by 25%, resulting in a 15% reduction in sales expenses.
• Secured £250K in new business within 2 months, ensuring the successful launch of a healthcare center in Sharjah.
DMG Events is the leading organizer of face-to-face events, trade magazines, and information services.
Key Achievements:
• Improved lead conversion rates by 15% through the use of data analytics for targeted outreach and analysing market trends.
• Coordinated with exhibitors to create customized packages, resulting in a 25% increase in customer satisfaction.
• Oversaw a team of 3, securing 20 client partnerships in 1 month, surpassing the January target by 140%, generating a total of £360K.
Cumberland Packaging Ltd ranks among the UKs top 5 sheet plants (packaging manufacturers) out of 400.
Key Achievements:
• Led a team of 4 to sustain the company as a top sheet plant, through continuous improvement initiatives.
• Grew market share by 20% via strategic market analysis and customer surveys, uncovering new avenues for growth.
• Increased account retention by 25%, generating £2M in annual revenue via data-driven pricing, client feedback, and enhanced complaint handling for heightened satisfaction.
A family run corrugated sheet plant (packaging manufacturer) with an annual turnover of £5m.
Key Achievements:
• Led a 2-person team to deliver exceptional 25% YoY sales growth, securing £1M in new annual business.
• Reduced sales expenses by 10% below budget for over 2 years, boosting revenue and enhancing company ROI.
• Grew customer revenue by 20% with a 65% reduction on their package damages through product development and strategic upselling.
Sainsbury's is the second-largest chain of supermarkets in the United Kingdom.
Key Achievements:
• Elevated store operations, and guided a team of 16, resulting in 100% customer satisfaction in mystery shopping.
• Optimized staffing, cutting labor costs by 15%, for a positive impact on budget and store performance.
• Achieved £813K in weekly sales, 16% above target, with 99.2% stock availability through targeted merchandising, real-time inventory tracking and promotions.
A global leader in diverse sports products, covering footwear, apparel, equipment, and accessories.
Key Achievements:
• Implemented an Employee Wellbeing Initiative, resulting in a 20% increase in productivity and improved satisfaction for 15 employees.
• Boosted customer engagement by 10% by aligning product placement with Nikes brand.
• Exceeded £1M weekly sales target by 20% through in-depth analysis of customer insight and strategic planning.
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