Brand Manger
YEPREM
Total years of experience :16 years, 3 Months
Managing and Leading more than 14 points of sale for YEPREM in the Middle East, Europe, and Asia
Ensuring the implementation and development of initiatives which develop further the clientele database of the stores
Manage day-to-day operations on all aspects of the business and be able to anticipate issues before they occur; suggest and implement solutions in an effective manner
Focus on strong and rigorous execution with a sensitivity around communication and management of critical timelines
Managing store staff with the help of the Management and the Human Resources Department.
Ensuring the development of motivation, sense of belonging and business involvement of the team.
Training Sales Advisors on new collections and on selling techniques.
Managing salesmanagers, managers, and salesmen in all point of sales,
Building an efficient and effective sales team able to reach targets in all circumstances
Implemented training courses for new recruits
Opening new point of sales in Europe, Asia and the Gulf
Support the development of the initiative strategy go-to-market planning & execution
Meet and exceed sales target
Develop and implement action plans for all POS
Ensuring all associates provide the highest level of customer service.
Ensuring staff maintains constant client communication through utilizing their client books.
Managing client database and utilize information to increase sales and client contact.
Resolving all client problems and complaints quickly and effectively.
Ensuring correct interpretation and implementation of visual guidelines, keeping store employees up to date about visual issues, and ensuring that best sellers products are displayed, through a close cooperation with the Visual Display Team.
Taking care of the general look of the store in terms of cleanness, tidiness and efficiency, in order to ensure the best image of products and store, in line with the brand communication
Supporting the products presentation to the highest standards.
Ensuring an economical and operational effective management of the store, in compliance with internal policies and procedures.
Ensuring an adequate integration and optimization between front and back-office, by guaranteeing appropriate store resources coverage, and supervising logistics and stock management.
Ensuring maintenance of inventory accuracy, in line with brand policies and procedures.
Following-up of daily sales reporting.
Controlling product quality (management of the defectives and the repairs).
Hire, lead, and act as advisor to the POS Managers and teams regarding projects, tasks and operations
Recommend salary adjustments, commissions and promotions
Lead brainstorm sessions to create innovative marketing ideas with the Marketing team that will build continued brand awareness and deliver profitable growth.
Closely track all project and trouble shoot issues as they arise.
Participating in exhibitions, in the Middle East, Gulf, Europe and Asia, (exampleDubai, Saudi Arabia, Jordan, Bahrain, Qatar, Kuwait, Ukraine, Armenia, turkey London, Italy, to name a few…)
Managing and Leading more than 14 points of sale for YEPREM in
the Middle East, Europe, and Asia
◼ Ensuring the implementation and development of initiatives which
develop further the clientele database of the stores
◼ Manage day-to-day operations on all aspects of the business and be
able to anticipate issues before they occur; suggest and implement
solutions in an effective manner
◼ Focus on strong and rigorous execution with a sensitivity around
communication and management of critical timelines
◼ Managing store staff with the help of the Management and the
Human Resources Department.
◼ Ensuring the development of motivation, sense of belonging and
business involvement of the team.
◼ Training Sales Advisors on new collections and on selling
techniques.
▪ Managing salesmanagers, managers, and salesmen in all point of
sales,
▪ Building an efficient and effective sales team able to reach targets
in all circumstances
▪ Implemented training courses for new recruits
▪ Opening new point of sales in Europe, Asia and the Gulf
◼ Support the development of the initiative strategy go-to-market
planning & execution
▪ Meet and exceed sales target
▪ Develop and implement action plans for all POS
▪ Ensuring all associates provide the highest level of customer
service.
▪ Ensuring staff maintains constant client communication through
utilizing their client books.
▪ Managing client database and utilize information to increase sales
and client contact.
▪ Resolving all client problems and complaints quickly and
effectively.
▪ Ensuring correct interpretation and implementation of visual
guidelines, keeping store employees up to date about visual issues,
and ensuring that best sellers products are displayed, through a
3
close cooperation with the Visual Display Team.
▪ Taking care of the general look of the store in terms of cleanness,
tidiness and efficiency, in order to ensure the best image of
products and store, in line with the brand communication
▪ Supporting the products presentation to the highest standards.
▪ Ensuring an economical and operational effective management of
the store, in compliance with internal policies and procedures.
▪ Ensuring an adequate integration and optimization between front
and back-office, by guaranteeing appropriate store resources
coverage, and supervising logistics and stock management.
▪ Ensuring maintenance of inventory accuracy, in line with brand
policies and procedures.
▪ Following-up of daily sales reporting.
▪ Controlling product quality (management of the defectives and the
repairs).
▪ Hire, lead, and act as advisor to the POS Managers and teams
regarding projects, tasks and operations
▪ Recommend salary adjustments, commissions and promotions
▪ Lead brainstorm sessions to create innovative marketing ideas with
the Marketing team that will build continued brand awareness and
deliver profitable growth.
▪ Closely track all project and trouble shoot issues as they arise.
▪ Participating in exhibitions, in the Middle East, Gulf, Europe and
Asia, (exampleDubai, Saudi
Arabia, Jordan, Bahrain, Qatar, Kuwait, Ukraine, Armenia, turkey
London, Italy, to name a few…)
4
Leading my team to new objectives and achievements
▪ Buying brands from Italy for the company
▪ Inserted the price range for managing stock
▪ Head of accounting
▪ Head of production
▪ Head of operations
▪ Designer for Shada Jewellery (designing jewellery for the Gulf and
Beirut
▪ Inserting and inventing the HUA brand which is registered under
Shada Jewellery, for Men with creative and new jewellery concept
for the modern man
▪ Led Shada Jewellery to new markets and gave it the opportunity to
participate in shows all over the Gulf which increased sales and
made the company more famous
▪ Building relationships with diamond dealers /wholesalers
• Focus on winning prospective customers as well as
maintaining relationship with existing ones
• Coordinating with the marketing department
• Maintain accurate contact information on clients
• Contact customers who have not patronized the company’s
goods or services for a while
• Providing price quotes to customers when needed
• Assist customers by suggesting products appropriate to their
needs
• Communicate special requests by customers to management
• Meet and exceed sales and targets
• Provide superior after-sale service to all clients
• Regularly utilize all forms of communications to generate sale
developments of client base.
• Suggesting price reviews based on feedback from customers
• Use all available resources to problem solving
• Strong luxury retail jewelry and timepiece experience
5
Increasing sales for 1 million dollars in 6 month
▪ Implemented training courses for new recruits
▪ Building public relations with retailers
▪ Leading teams for new objectives
▪ Building an efficient and effective sales team able to reach targets
in all circumstances
▪ Inserted the ladies division for speeding profitability
courses: bac 2 achieved ▪ Computer courses (certificate in word, excel, internet ,data entry) ▪ Studied Interior design but (didn’t achieve )