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Joeffrey Madid, UCD Coach/Senior UX Designer

Joeffrey Madid

UCD Coach/Senior UX Designer·Kimberly-Clark

Thailand

Bachelor's degree, Graphics Technology - Major in Mechanical Engineering

Work experience

Total years of experience: 25 years, 10 months

UCD Coach/Senior UX Designer

July 2012 - Present

Kimberly-Clark

Thailand

July 2012 - Present

• Senior Lead in supporting Global IT projects and Initiatives and supervise designers in the team remotely in Manila and Shanghai.

• Works closely with Analytics Team to gather quantitative data and metrics to evaluate design requirements on developing wireframes (Lo-Fidelity).

• Supports and deliver Front End Development/UX Initiatives/Creative assets for digital brand websites projects. We cater responsive designs for multiple devices and also shared knowledge sharing for UX/Front End Development best practices to the entire development team. E.g. Responsive Web Design patterns and frameworks, HTML5, A/B Testing, Browser compatibility concerns.

• Part of Innovation team that produce Proof-of-Concept project and collaborate with other team expertise to developed and conceptualize innovative solutions part of digital initiatives.

• Develop and produce pitch material digital marketing initiatives, newsletters and advertising in order to showcase initiatives and capabilities to drive business interest.

• User-Center-Design coach for my team and UCD contributor across Kimberly-Clark ITS organization. Mentored by our (Martin Bella) to embrace the UCD culture on learning, collaborate, initiate UCD best practices. I attended UCD workshop in USA. Wisconsin, Neenah (2013). To understand effective methodology to Utilize projects
following UCD best practices. e.g. Understanding UCD Fundamentals, user research and goals, mapping, card sorting, wireframing, Usability Testing.

• Actively participate design conference, meet-up, start-ups and UX workshops e.g. Emotional UX design also a member of UXPA professionals.

• Manage design project requirements in collaboration with Regional Project Coordinators supporting local business stakeholders & marketing with inclusion of enhancing Business Requirement Document and Estimation Timeline projects. Deliver UCD activities to ensure the project is delivered on time and with quality.

• Evaluate UX/Creative tools and technology that adapts the development to improve delivery and capability. e.g. Wire-frame, Visualization, usability, Heat Map tools.

Company industry:
FMCG
Job role:
Information Technology

Lead UX/Creative Designer

June 2010 - June 2012

Kimberly-Clark

Thailand

June 2010 - June 2012

• Deliver front end projects, Flash animation requirements and changes
• Managed our portfolio website which we published important content such as updating about us and contact us in the site, promoting project highlights and awards, share best practices, insights, tech trends and innovations, bringing KC- culture, team buildings and activities, analytics & reports, videos and animations project
• Create UI Design for mobile apps, tablet apps and Website projects for Internal/External applications
• Create business presentation for all internal projects
• Deliver creative materials for Innovation newsletter in every quarter including videos and reports
• Work closely with Innovation team to deliver creative assets for Innovation, POC projects in different devices platform

Company industry:
FMCG
Job role:
Design, Creative, and Arts

Project Coordinator/Analyst

May 2008 - May 2010

Kimberly-Clark

Thailand

May 2008 - May 2010

Main Contact for developing and maintaining websites request for KC-Professional Asia Pacific.
• Supporting websites on maintenance and development for Asia Pacific countries.
• Supports creative assets and development for European brand website countries (Spain, Italy, UK, Portugal) such as Scott, Andrex and Huggies websites.

Company industry:
FMCG
Job role:
Information Technology

Interactive Designer/Developer

March 2007 - May 2008

Kimberly-Clark

Thailand

March 2007 - May 2008

Developed and Design the Cost-In-Use desktop applications for KC-Professional project for Sales Team in different
countries across Asia Pacific.
• Supports Graphics assets for Internal projects
• Supports Developing forms and websites using ASP.Net and ASP classic

Company industry:
FMCG
Job role:
Information Technology

Software Engineer

December 2006 - February 2007

Ayala System Technology Incorporated

Philippines

December 2006 - February 2007

Supporting CRM on the administration and backend requirements such as database, installation, administrative capability
• This involves developing training materials and Instructional learning documents to support business capability needs
to the system.
• Understanding SUGAR CRM capability Tool and able to translate business support and learning materials.
• Trouble shooting and tracking system and business issues requirements.

Company industry:
IT Services
Job role:
Information Technology

Senior Web Designer

February 2004 - August 2006

Eye Desire Creations Incorporated

Philippines

February 2004 - August 2006

Outsourcing Web Designer Professionals that supports based on US, UK clients. (Team of 30 Designers)
• Managing clients’ accounts and support UI website layouts and Graphics Designs assets deliveries
• Lead Designer on assigned clients
• Provide Logos, UI Design Mockups, Gallery Websites and Templates

Company industry:
Media Production
Job role:
Design, Creative, and Arts

Territorial Manager

February 2002 - September 2003

One Pharma Company Incorporated

Philippines

February 2002 - September 2003

• Execute Daily Itinerary by building brand awareness for target Medical Doctors by promoting the brand products capabilities and benefits
• Penetrate the area market by continuous visits of Pharmacy, Distributor to understand the flow of the sales activity in the area.
• Monitor Sales and look for market opportunities by creating medical clinic campaigns and sponsor events.

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Territorial Manager

February 2002 - September 2003

One Pharma Inc.

Philippines

February 2002 - September 2003

Execute Daily Itinerary by building brand awareness for target Medical Doctors by promoting the brand products
capabilities and benefits
• Penetrate the area market by continuous visits of Pharmacy, Distributor to understand the flow of the sales activity in
the area.
• Monitor Sales and look for market opportunities by creating medical clinic campaigns and sponsor events.

Company industry:
Personal Care Centers
Job role:
Sales

Sales Designer Manager

March 2001 - January 2002

Design Bytes Inc

Philippines

March 2001 - January 2002

• Facilitate external vendors and suppliers to meet project requirements
• Generate Sales leads
- Provide Sales strategy to accounts
- Manage installation deployment to the site project
• e.g. LG Philippines deployed in PB.Com Tower
• CEU Library, Warner Brothers, Ateneo University Library
• Manage Office Design/Space Planning - Consultation
- Auto CAD Designer Expert -Working Design, Blueprints, Space planning.
- Coordinating Sales Accounts to review the Technical requirements
- Provide 3D Design Expertise to provide Sales Presentation
• - Manage and negotiate account costing’s proposals, discounts

Company industry:
Installation & Technical Services
Job role:
Engineering

Sales & Design Lead Manager

March 2001 - January 2002

Design Bytes Incorporated

Philippines

March 2001 - January 2002

Managing 4 Sales Representatives and 2 Technical Designers
• Facilitate external vendors and suppliers to meet project requirements
• Generate Sales leads
- Provide Sales strategy to accounts
- Manage installation deployment to the site project
• e.g. LG Philippines deployed in PB.Com Tower
• CEU Library, Warner Brothers, Ateneo University Library
• Manage Office Design/Space Planning - Consultation
- Auto CAD Designer Expert -Working Design, Blueprints, Space planning.
- Coordinating Sales Accounts to review the Technical requirements
- Provide 3D Design Expertise to provide Sales Presentation
• - Manage and negotiate account costing’s proposals, discounts

Company industry:
Interior design
Job role:
Information Technology

Technical System Designer

January 2000 - February 2001

TAC Office Modular Furniture

Philippines

January 2000 - February 2001

1 year 2 months)
• Support Account managers and Sales Representative on providing interior space planning, 3D graphic
• Support Sales and Visual presentations, technical quotations. Rendered, Plan and Layout
• Provides Engineering designs e.g. Mechanical, Structural, Interior, and Architectural Designs.

Company industry:
Installation & Technical Services
Job role:
Design, Creative, and Arts

Education

Technological University of the Philippines

January 2004

January 2004

Bachelor's degree, Graphics Technology - Major in Mechanical Engineering

Philippines

GPA (percentage): 85%

GPA (percentage): 85%

Bachelor of Graphics Technology (Major in Mechanical Engineering) is a design course under CAFA Faculty (College of Architecture and Fine Arts) that focus on technical design development in Engineering, Architecture and Industrial discipline. My first internship was working in a Metal Fabrication Company (Varimark Philippines Inc.) for 5 months where i started as an Inventory Admin Assistant and AutoCad Designer (Draftsmen). Our main client was Nestle Philippines and other food industry factory companies. We support Factory and Manufacturing equipments targets metal fabrication and rubber services.

Graduate of Graphics Technology School Year

January 2000

January 2000

High school or equivalent,

courses: Certification of Usability Analyst at Human Factor International Bangalore, India (Feb 1-15 2015) User Experience Foundation, User-Centered Design Analysis, Web Design Science and Art and Usability Testing Start-UP Weekend Education Thailand, Bangkok (Jan 22-23

Skills

Wire Framing
Expert
Wire Framing
Expert
User Experience
Expert
User Experience
Expert
Interaction Design
Expert
Interaction Design
Expert
Usability Testing
Expert
Usability Testing
Expert
Usability Design
Expert
Usability Design
Expert
User Experience Design
Expert
User Experience Design
Expert
Usability Analysis
Intermediate
Usability Analysis
Intermediate
ADVERTISING
Intermediate
ADVERTISING
Intermediate
.NET
Intermediate
.NET
Intermediate
3D
Expert
3D
Expert
MANAGEMENT
Beginner
MANAGEMENT
Beginner
MARKETING
Intermediate
MARKETING
Intermediate
WEB DESIGN
Expert
WEB DESIGN
Expert
SALES
Intermediate
SALES
Intermediate
UI DESIGN
Expert
UI DESIGN
Expert
WEB SITE PRODUCTION
Intermediate
WEB SITE PRODUCTION
Intermediate
Wireframe Design
Expert
Wireframe Design
Expert
Analyst
Intermediate
Analyst
Intermediate
Wire Framing
Expert
Wire Framing
Expert
User Experience
Expert
User Experience
Expert
Interaction Design
Expert
Interaction Design
Expert
Usability Testing
Expert
Usability Testing
Expert
Usability Design
Expert
Usability Design
Expert

Languages

English

Expert

Thai

Beginner

Training and Certifications

Training
Science and Art of Web Design - Module 3
Human Factor International - Bangalore, India
Feb 2015
Certified Usability Analyst - 4 Modules
Human Factor International - Bangalore, India
Feb 2015
User Experience Foundation - Module 1
Human Factor International - Bangalore, India
Feb 2015
Start Up - MVP Development & Pitch Workshop
Start Up Education - Chulalongkorn University (Bangkok Thailand)
Jan 2015
Usability Testing - Module 4
Human Factor International - Bangalore, India
Feb 2015
User Center Analysis Design - Module 2
Human Factor International - Bangalore, India
Feb 2015

Hobbies and interests

Reading Books, Learning Material, Start Up design and Attend Business Meeting