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Joel Muringatheri, freelance content creator and strategist

Joel Muringatheri

freelance content creator and strategist·self employed

United Kingdom

Master's degree, Digital Marketing

Work experience

Total years of experience: 8 years, 5 months

freelance content creator and strategist

January 2018 - Present

self employed

Liverpool, United Kingdom Remote

January 2018 - Present

Managed 3-5 concurrent client accounts end-to-end, consistently delivering campaigns on time and improving average engagement rates by 50% across managed channels.
Creating Content for different social media platforms and different types of content.

Company industry:
Media Production

seo specialist

January 2023 - July 2024

Ethinos Digital Marketing Pvt. Ltd

Mumbai, India

January 2023 - July 2024

Drove 40% organic traffic growth across 7 client websites by executing full technical SEO audits in Screaming Frog, resolving crawl errors, fixing redirect chains, and restructuring internal linking architecture.
Lifted average keyword rankings to top 10 positions for my clients by conducting keyword gap analysis in Ahrefs, mapping content to commercial and informational search intent and refreshing underperforming pages.
Improved click-through rate by 2% to 5% across tracked landing pages by rewriting title tags and meta descriptions informed by Google Search Console impression and CTR data.
Implemented schema markup (Article, FAQ, BreadcrumbList) across multiple pages, contributing to 55% increase in rich result appearances.
Strengthened backlink profiles for all the clients by identifying high-authority link opportunities via Ahrefs and coordinating outreach, improving domain rating for all my clients.
Delivered monthly SEO performance reports tracking Core Web Vitals, ranking movement, and traffic trends via GA4 and Search Console, enabling clients to prioritise content investment by measurable ROI.

Company industry:
Marketing

social media executive

September 2022 - January 2023

Ethinos Digital Marketing Pvt. Ltd.

Mumbai, India

September 2022 - January 2023

Increased average engagement rate by 25% across social media brand accounts by building content calendars aligned to audience search behaviour and platform algorithm signals.
Reduced community response time by 30% by designing a structured moderation workflow, improving brand sentiment scores and repeat engagement rates.
Identified content gap opportunities through competitive analysis in SEMrush, directly informing a revised quarterly content strategy that lifted organic reach by 45%.

Company industry:
Marketing

digital marketing specialist

October 2020 - January 2021

Famous Fashion Pvt. Ltd.

Navi Mumbai, India Hybrid

October 2020 - January 2021

Grew social media engagement by 75% in under 3 months by overhauling the content calendar, introducing A/B format testing, and aligning post timing to peak audience activity windows.
Executed integrated seasonal campaigns across digital and print channels, maintaining consistent brand identity and delivering all creative assets on schedule.

Company industry:
Marketing

Education

Liverpool John Moores University

April 2026

April 2026

Master's degree, Digital Marketing

United Kingdom

University Of Mumbai

May 2022

May 2022

Bachelor's degree, Mass Communication And New Media

India

Skills

Content Planning
Expert
Content Planning
Expert
SEO
Expert
SEO
Expert
Content Strategy
Expert
Content Strategy
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Market Growth
Expert
Market Growth
Expert

Languages

English

Expert

Malayalam

Native Speaker