joelle nohra

. Develop the marketing strategy of the brands at an international level
• Create global launch plans for key brands and closely track the implementation at the affiliate
level
• Use consumer research and business analysis to understand the competition, channel dynamics,
consumer segmentation, and positioning, product segmentation, and sales performance
• Develop the communication toolbox for the brands (launch plan recommendation, key visuals
preparation for the medical key stakeholders)
• Liaise with global and regional marketing teams to deliver breakthrough activations across
advertising, communications, product experiences, and co-marketing efforts
• Ensure global digital and communications guidelines are followed in both global and local
initiatives

Manage media communication advertising and campaign/promotion both offline and online
(Instagram, Facebook, and LinkedIn)
• Monitor social media for conversations and trends related to company brand and feedback
insights to align overall strategy
• Measure the impact of social media programs by analyzing, reviewing, and reporting the
effectiveness of the programs undergone
• Cultivate strong partnerships with external agency teams in support of the brand and/or digital
operations efforts

Keeping track of the monthly sales figures in order to achieve the yearly company’s objectives
and generate profit
• Handling the P&L figures of the company on a monthly and annual basis
• Keeping a close eye on the market, monitoring market trends and identifying potential new
suppliers to bring new businesses on board
• Recognizing market expansion opportunities and helping develop multiple revenue streams