Digital Manager
Vertical Media Services
Total years of experience :10 years, 7 Months
• Media planning/booking on all digital media platforms
• Launching campaigns and preparing presentations to support media reports and pitches
• Booking, monitoring, optimizing, analyzing and reporting digital campaigns
• Submitting weekly, monthly and quarterly reports to clients
• Worked alongside Google team on a Google Idea Project
• Working closely with clients in order to communicate the plan and discuss objectives
• Liaising between clients and suppliers to negotiate and secure the best deals.
• Managing campaign implementation for both traditional and digital only clients
• Responsible for weekly reporting and monthly activity reviews
• Coordinating with offline teams on campaigns planning and setting-up
• Creating and implementing paid search/display campaigns.
• Managing several accounts for different types of clients (banking industry, food industry...)
• Client follow-up on all existing and upcoming campaigns
• Creating ad texts for both Google and Facebook platforms
• Implementing Display ads (Retargeting campaigns, Top Placement campaigns and Interest Targeting campaigns)
• Implementing Search ads through keyword targeting
• Implementing Mobile App Install campaigns
• Youtube Ad roll campaigns
• Tracking performance on Google Analytics
•Creating, implementing, tracking, analyzing and optimizing our paid search campaigns.
•Managing several accounts such as : L’Oreal, Lancome, Cartier, Maybeline, Carefree, Neutrogena, Bourjois, Maggi, Moulinex….
•Working on very high budgets for the ads.
•Creating ad texts and uploading them on both google and facebook platforms, in addition to my Professional usage of Google editor and Facebook power editor.
•Uploading banners and work on retargeting on Google Display Network.
•Tracking performance on Google Analytics and making sure we fulfill the client's needs.
•Creating Standards for how the campaigns should be generated.
•Increasing traffic quality by using ad groups and negative keywords on Google.
•Keyword research and specifications throughout web site pages.