Regional Sales Manager
Jebel Ali Free Zone
مجموع سنوات الخبرة :17 years, 8 أشهر
Lead the company’s export sales and business development in the assigned regions of Europe and CIS, ensuring operations align with set budgets and sales exceed projections.
Orchestrate penetration strategies to different countries to increase profits, sales and revenue streams while ensuring products meet customer needs. Plan and allocate resources for short and long-term sales operations to optimise prospects for the achievement of set sales targets. Manage major accounts sales portfolios, servicing and growing existing business and follow-up on potential leads to increase the business’ market share. Develop best approach strategies to influence potential clients and monitor competitors’ activities and market trends to identify weaknesses in the company’s sales plan and recommend adjustments to maintain a competitive advantage.
Selected Contributions:
•Perform analysis on the organisation’s market share and macroeconomics for assigned regions to devise strategies to attract new clients and penetrate new markets.
•Analyse regional sales and profits as well as monthly financial reports to assist in decision making and recommend alternative sales strategies to the Group Export Director and Corporate Chiefs.
•Review production, inventory, and operations costs, capital and department spending as well as allocated budgets to implement cost reduction mechanisms.
•Utilise ERP systems and Oracle application to prepare and present financial reports to stakeholders to assist in decision making.
•Expanded the business to four new markets in seven months, something the company had not achieved in 50 years.
•Penetrated the MENA region, increasing brand awareness, developed a new market and grew the frequent export market.
•Identified potential export markets and explored untapped opportunities such as Private Label of Baby Diapers, facial tissues, among others.
•Negotiated tenders with International NGOs such as UN and Red Cross and assisted in the development of a three-year marketing plan to penetrate new and highly attractive markets.
•Organised exhibitions for the company’s products such as Paper Arabia, Africa Paper Mills and led corporate presentations to Humanitarian Agencies such as United Nations, International Red Cross Organization and DIHAD.
Created and grew the brand from scratch, opening three new outlets and the place is considered number one place to be in Lebanon.
Developed the business’ policies and operating procedures, implemented production, productivity, quality and patron-services standards, and introduced systems to improve operational efficiency. Ensured the business met and surpassed financial objectives by effectively managing costs and ensuring operations were within forecasted budgets. Analysed variances to determine deficiencies in operations and initiated controls and corrective actions to reduce costs and increase efficiency.
Selected Contributions:
•Served as the General Manager, overseeing all operations, including prices and contracts negotiations, purchases and inventory management, vendors and customer relations as well as reports analysis.
•Provided exceptional customer services by monitoring and auditing food, beverage and service offerings to identify areas that needed improvements and built strong relationships with clients.
•Led the recruitment process to ensure the human resource function achieved set objectives by hiring and training staff on job expectations.
•Ensured operations complied with set sanitation standards and procedures as well as health and safety legal regulations.
Oversaw sales training programmes, researching and identifying trends to determine and implement sales training system improvements.
Consulted sales executives, reviewed trainer coaching and training effectiveness as well as evaluated sales and marketing strategic plans and current sales results to determine training requirements.
Selected Contributions:
•Built interactive and integrated job support systems to ease the maintenance of libraries and databases.
•Designed and introduced information systems, enabling the development of job results resources and participated in educational opportunities to improve job knowledge.
•Attained sales training goals while ensuring training aligned with the company’s mission.
Managed the entire Outlet’s operations, recruitment and staff development, customer and vendor relationships management as well as resolving customer complaints.
Provided exceptional customer services by ensuring high food and beverage quality standards and operations adhered to health and safety regulations and high hygiene standards were maintained.
Selected Contributions:
•Exploited all business opportunities to drive sales and liaised with the Head Chef to develop an excellent menu, attracting new clientele.
•Negotiated favourable prices with suppliers and monitored sales to ensure set targets were achieved.
•Streamlined communication channels with staff, improving efficiency and advised customers on wine selection.
courses: Professional Development Certificate in Sales Management Certificate in Teamwork Certificate in Communication Skills