John Paolo Casiao

Led end-to-end recruitment marketing and digital sourcing strategies supporting high-volume and niche hiring across multi-country markets including the Philippines, Malaysia, and Japan.

Spearheaded mass hiring campaigns for Customer Service and Contact Center roles, driving consistent applicant flow to meet aggressive hiring targets and ramp-up timelines.

Supported niche and hard-to-fill roles, including bilingual positions (Japanese, Mandarin, Spansih) and licensed / registered representatives, using targeted audience segmentation and platform-specific sourcing strategies.

Planned and executed paid recruitment campaigns across Meta, LinkedIn, Reddit, Spotify, Indeed, and JobStreet, optimized for cost-per-lead, cost-per-hire, and conversion rates.

Partnered closely with Talent Acquisition, Operations, and Business Leaders to align hiring demand forecasts, sourcing strategies, and campaign timelines.

Analyzed recruitment funnel performance and campaign analytics, delivering data-driven insights to optimize spend, improve applicant quality, and reduce time-to-fill.

Established digital sourcing governance and compliance standards, ensuring employer brand consistency and adherence to regional and platform policies.

Managed end-to-end recruitment content production, including creative briefing, shoot planning, messaging frameworks, and post-production review.

Led virtual and onsite recruitment events, career fairs, and employer branding activities, strengthening market visibility and candidate engagement.

end-to-end recruitment process