Head Of Business Development
Biz Design
Total des années d'expérience :23 years, 9 Mois
• Driving the overall strategic direction of the Retail Beauty Division, focusing on brand portfolio
optimization, market growth and aggressive expansion of the retail platform distribution channels, across the MENA regions.
• Part of the Executive Committee that devised and executed the business continuity and crisis
management plans, in reaction to Covid-19 pandemic.
• Developing and delivering commercial strategies that delivers on optimized revenue and profits.
• Nurturing strategic partnerships with suppliers, technology and omnichannel providers to foster long term growth.
• Continuously evaluating market position on product portfolio health, competitor analysis and new revenue channels.
• Accomplishing average +6% YoY revenue increase between 2019-2022.
Designations:
• 2015 to Mar 2019: National Business Head -KSA
• Oct 2013 - Feb 2015: General Manager - UAE Territory
Overview & Achievements:
• Provided Executive leadership of USD 400 million (162 stores) business operations across KSA region with full P&L accountability.
• Led a senior team of 15 direct reports comprising: 3 Regional Concept & 15 Area Managers, Finance & HR Manager, Merchandise Planning & Visual Merchandising Manager, Marketing & Retail Audit Manager.
• Abstracting strategic blueprint for the business, formulated sales strategies, ascertaining scope for business growth.
• Integrated new operational excellence standards (enhancing productivity), drove employee engagement and developed robust revenue recognition programs.
• Embedded digital transformation, the introduction of e-commerce platforms and operational change management.
• Devised and drove the retail penetration strategy across KSA, opened 24 new stores in a span of 3 years.
• Dexterously managed large scale, geographically dispersed teams with proven leadership of delivering major organizational change programs.
• Effective in consistent delivery of sales targets of SAR 2.9 per day (SPD) across 1.6M Sq. Ft of
retail space, whilst maintaining retail overheads within 24.2% of the operating budget.
• Presiding of sales strategies delivering predefined retail KPI’s; 18% conversion rate, 3.03 (UPT) and 4% (ATV) increase.
• Successful in achieving in-season stock management objectives; stock balancing with 3.5 months cover, maintaining markdown at 23% and minimizing stock ageing to 4%.
• Reduced seasonal markdowns by 7% points, re-engineering the initial stock allocation and on time bimonthly stock consolidation.
• Reduced retail overheads by 3% (27% to 24.2%) within 2 years.
• Accomplished 35% reduction in reverse logistics from stores to the warehouse.
• Achieved Great Place to Work® as number one retail company in 2017 & 2018.
• Delivered LFL growth of 9% and 6% for 2 consecutive years.
• Improved seasonal full price sell through by 3%, deploying strategic 15-day seasonal launch plans.
Overview & Achievements
• Leading international franchise due diligence programs, full lifecycle from initial contact, contract negotiations, onboarding, adapting brand standards and guideline rollouts.
• Managed and directed retail operations of 30+ stores with an annual turnover of USD 35 million, across 5 countries.
• Dexterously managed, geographically dispersed teams with proven leadership, delivering
organizational objectives.
• Advanced the store roll out expansion plan across the countries within 3 years vs. 5-year plan.
• Constantly evaluated key KPI’s (ATV, UPT, conversion) and inventory performance metrics (OTB plans, store capacities, trading densities, replenishment rate, life cycle and seasonal fluctuations).
• Effectively built a central operational infrastructure that supported all brands across the
geographic locations.
• Managed the fashion division dealing with brands including BHS, Celio, Bendon, Alcott, Sacoor and Blue Inc supervising retail operations across 35 stores in the GCC region.
• Led a team of 4 area managers and 28 store managers and managed all aspects of retail operations to achieve predefined business objectives.
• Managed retail operations for a portfolio of leading international brands - Carlton, Bric’s, Zero Halliburton, Fischbacher, Valentino and Fogarty - through 18 stores with a total staff of 140 employees.
• Managed the retail operations of 16 Dunns and Millers stores with full P&L accountability for delivery of agreed business results
• Managed merchandising and buying for multiple brands - Beaver Canoe (annual sales budget: ZAR 42 million), Dunns kids wear (annual sales budget: ZAR 30 million) and Dunns mens smalls (annual sales budget: ZAR 8 million), Polo, Diesel, Replay and Soviet