Johnny Habib

Regional Sales Director at Accurate Selection General Trading

• United Arab Emirates
• My current job since January 2003

Envision and implement strategic sales and marketing strategy. Identify problems and establish solutions. Set goals
including financial targets and budgets. Critically analyse data, learn lessons to deliver business change. Formulate
initiatives, share ideas and best practice. Recruit, lead and train a high performing team, with responsibility for sales,
business development, and marketing. Chair meetings, compile and deliver presentations, reports, forecasts, budgets, and
plans. Oversee strategic planning, major account management, and sales execution. Acquire, develop, and manage an
international brand. Drive digital sales strategies to achieve growth targets. Develop and launch new products across local
and international markets.
Key Accomplishments:
 Spearheaded negotiations, secured distribution rights and contracts with international brands and global
manufacturers; increased new business, leading to 8% year on year profit growth.
 Travelled internationally; secured exclusive deal to produce and distribute of the Dakar garment brand, throughout
the Middle East.
 Initiated the sale of products on a local eCommerce platform; achieved success prior to launch in the USA.
 Negotiated with B2B clients, formed strong business relationships, leveraged incentives to agree mutually
beneficial supply chain and logistics strategy; minimised costs and approved services.
 Engaged organisers to sell sponsored materials to exhibitors at international trade exhibitions, including ADIPEC
and Dubai Air Show; enhanced brand awareness and attracted new clients, increased sponsorship from 600K AED
to 1.3M AED.
 Led the exclusive sale of Pro Hand and GoPro accessories at Virgin stores across UAE, bought products from Far
East manufacturers; involved in the launch and sale of new products to achieve a high profit margin.