Johnson Mathews

• Plan and implement annual marketing, advertising and promotion plans and budget.
• Liaise with advertising agencies and other vendors to ensure development & execution of promotional and tactical campaigns.
• Liaise with Renault Middle East (Principal) on Annual, quarterly and monthly Marketing Plans.
• Plan and manage tradition and new media such as digital.
• Monitor measure and report on marketing & promotional plans and activities.
• Initiated and maintaining social media presence across three social media platforms for Renault Qatar.
• Track market developments and changes to adapt plans accordingly when required.
• Prepare monthly marketing activity reports.
• Plan and manage fleets events on a periodic basis
• Manage events and sponsorships.
• Planned and managed Renault stand in two editions of Qatar Motor Show.
• Plan and manage preparation and launch of new Renault showrooms.
• Plan and manage launch of new Renault models in Qatar.

Restructured retail advertising campaigns and sales collaterals for Qatar Insurance Company.
• Produced fresh content to supplement existing promotional and campaign inventory.
• Crafted effective copy for marketing campaigns resulting in high ROI and exceptional results.

• Discuss and plan corporate and tactical communication activity plans with MARCOM Dept., on a weekly basis.
• Plan and manage each project from initial briefing through to final execution.
• Brief, brainstorm and review creative solutions with creative teams and present, discuss and finalise these solutions with client for final execution.
• Plan and manage all client campaigns and events:
- Corporate brand campaigns
- Retail product campaigns
- Retail promotion and sales driven campaigns
- HR events branding & communication
- Corporate and retail event branding and communication
- Internet & social web advertising
• Plan, execute and manage all ATL & BTL media viz.,
Outdoor, Radio, Press, Magazines, Internet, SMS and retail branch BTL materials such as leaflets, brochures, posters, rollups, banners, stickers.
• Plan, manage and execute photo-shoot sessions to create photo-library for client
• Review and recommend sponsorship opportunities for client.
• Maintain brand guidelines in all communication materials to maintain overall brand consistency wherever the brand is exposed.
• Review and research market trends and competitor activity through daily Press PR and Ads monitoring and advising client accordingly.
• Ensuring that all projects undertaken on behalf of client are executed
and delivered on schedule, meeting brand guidelines and budget.
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• Plan and manage annual corporate communications activity plan.
• Plan and recommend annual advertising media budgets based on the activity plan.
• Plan and manage each project from initial briefing through to final execution.
• Brief, brainstorm and review creative solutions with creative teams and present, discuss and finalise these solutions with client for final execution.
• Plan and manage all client campaigns and events:
- Corporate brand campaigns
- Retail product campaigns
- Retail promotion and sales driven campaigns
- HR events branding & communication
- Corporate and retail event branding and communication
- Internet & social web advertising
- Produce various internal and external financial and marketing reports, magazines and newsletters.
• Plan, execute and manage all ATL & BTL media viz.,
Outdoor, Cinema, Radio, Press, Magazines, Internet, Direct marketing channels including mailers, door drops, SMS and retail branch BTL materials such as leaflets, brochures, rollups, pop-ups, banners, stickers, danglers.
• Review and recommend sponsorship opportunities for client.
• Maintain brand guidelines in all communication materials to maintain overall brand consistency wherever the brand is exposed.
• Review and research market trends and competitor activity through daily Press PR and Ads monitoring and advising client accordingly.
• Ensuring that all projects undertaken on behalf of client are executed
and delivered on schedule, meeting brand guidelines and budget.

Managed the account of Doha Bank and Doha Islamic while being the main contact from agency side for their communication requirements from initial briefing to production and final delivery/execution. Other clients included Qatar Plant Hire, ATS & Dunes Hotel & Suites.

• Ensuring that all project undertaken on behalf of clients are executed and delivered on schedule, to specifications and on budget
• Monitoring and managing each project from initial briefing through to final delivery to the client
• Providing detailed and precise business requirement briefs to Creative to enable them to develop the best possible creative solution
• Producing full specifications and price quotations for the client for each project
• Tracking, analysing and reporting on movements of campaigns
• Understanding and interpreting project analysis results/trends, converting the knowledge into business development recommendations
• Keeping up to date with trends and developments in the clients’ marketplcaes, participating in industry events where possible
Clients serviced include Qatar National Bank, Al Majaz Information Technology, Al Majaz Telecommunications, Salam Studio & Stores, AlJazeera Mobile, and more.

Servicing Clients in the area of Media Relations which involves organizing Press Conferences and Meets, preparing and issuing Press Releases, media monitoring, organizing interviews for clients with the press and an overall presence of clients in the media specific to its industry.