Johnson Mathews

• Delivering outsourced marketing and fractional CMO services,
driving brand growth and ROI through strategy, digital marketing,
campaign execution, and leadership for SMEs and growing
businesses.

• Spearheaded all marketing communications and brand initiatives for
The Choice School and The Choice Canning Co., overseeing
advertising campaigns, social media management, event
coordination, and brand restructuring efforts.
• Developed and implemented strategic marketing plans to drive
brand awareness and achieve business objectives.
• Analysed market trends and consumer behaviour to identify
opportunities for growth and innovation.
• Collaborated with cross-functional teams to align marketing
strategies with overall business goals.

• Developed and launched innovative 360-degree marketing
campaigns that propelled revenue to achieve up to 125% of sales
campaign targets and up to 133% of aftersales campaign targets.
• Led market launch of 9 models and various aftersales services /
initiatives. Identified opportunities, researched new product
demographic possibilities, collaborated with product and sales
teams, and created 360-degree campaigns to achieve 95% of new
vehicle annual sales target.
• Launched a new brand web portal with the brand principals digital
team to transform previously archaic website into a dynamic portal
with a robust and easy-to-use CMS while improving CX on the new
portal.
• Designed product and service catalogues and brochures to enhance
the sales teams presentation of complex product features and
helped them sell more effectively and close lucrative deals.
• Implemented and spearheaded CRM process to improve campaign
lead conversion rate to 7% (more than 3 times the industry average
on digital leads).
• Achieved increased brand and product awareness through B2B and
B2C events, exhibitions, and roadshows resulting in improved sales
conversion rates.

Restructured retail advertising campaigns and sales collaterals for Qatar Insurance Company.
• Produced fresh content to supplement existing promotional and campaign inventory.
• Crafted effective copy for marketing campaigns resulting in high ROI and exceptional results.

• Restructured retail advertising campaigns and sales collaterals for
Qatar Insurance Company.
• Produced fresh content to supplement existing promotional and
campaign inventory.
• Crafted effective copy for marketing campaigns resulting in high ROI
and exceptional results.

• Discuss and plan corporate and tactical communication activity plans with MARCOM Dept., on a weekly basis.
• Plan and manage each project from initial briefing through to final execution.
• Brief, brainstorm and review creative solutions with creative teams and present, discuss and finalise these solutions with client for final execution.
• Plan and manage all client campaigns and events:
- Corporate brand campaigns
- Retail product campaigns
- Retail promotion and sales driven campaigns
- HR events branding & communication
- Corporate and retail event branding and communication
- Internet & social web advertising
• Plan, execute and manage all ATL & BTL media viz.,
Outdoor, Radio, Press, Magazines, Internet, SMS and retail branch BTL materials such as leaflets, brochures, posters, rollups, banners, stickers.
• Plan, manage and execute photo-shoot sessions to create photo-library for client
• Review and recommend sponsorship opportunities for client.
• Maintain brand guidelines in all communication materials to maintain overall brand consistency wherever the brand is exposed.
• Review and research market trends and competitor activity through daily Press PR and Ads monitoring and advising client accordingly.
• Ensuring that all projects undertaken on behalf of client are executed
and delivered on schedule, meeting brand guidelines and budget.
.

• Managed communication projects for Masraf Al Rayan bank, Total
E&P Qatar, QIC and Gulf Warehousing Company.
• Empowered a 5-member team including creative, media, PR and
production while managing the clients annual marketing budget of
QAR 6 million.
• Achieved 85% of annual marketing calendar comprising integrated
tactical retail campaigns, corporate events, annual report, and
product launches.
• Launched 5 products in the market through various advertising
campaigns.

• Plan and manage annual corporate communications activity plan.
• Plan and recommend annual advertising media budgets based on the activity plan.
• Plan and manage each project from initial briefing through to final execution.
• Brief, brainstorm and review creative solutions with creative teams and present, discuss and finalise these solutions with client for final execution.
• Plan and manage all client campaigns and events:
- Corporate brand campaigns
- Retail product campaigns
- Retail promotion and sales driven campaigns
- HR events branding & communication
- Corporate and retail event branding and communication
- Internet & social web advertising
- Produce various internal and external financial and marketing reports, magazines and newsletters.
• Plan, execute and manage all ATL & BTL media viz.,
Outdoor, Cinema, Radio, Press, Magazines, Internet, Direct marketing channels including mailers, door drops, SMS and retail branch BTL materials such as leaflets, brochures, rollups, pop-ups, banners, stickers, danglers.
• Review and recommend sponsorship opportunities for client.
• Maintain brand guidelines in all communication materials to maintain overall brand consistency wherever the brand is exposed.
• Review and research market trends and competitor activity through daily Press PR and Ads monitoring and advising client accordingly.
• Ensuring that all projects undertaken on behalf of client are executed
and delivered on schedule, meeting brand guidelines and budget.

Managed the account of Doha Bank and Doha Islamic while being the main contact from agency side for their communication requirements from initial briefing to production and final delivery/execution. Other clients included Qatar Plant Hire, ATS & Dunes Hotel & Suites.

• Managed the accounts of Doha Bank and Doha Islamic, Jumbo
Electronics, LG, Qatar Plant Hire, ATS & Dunes Hotel & Suites.
• Empowered a 15-member team from creative, strategy, PR, media,
and production while managing clients annual marketing budget of
QAR 13 million.
• Achieved 95% of annual marketing calendar comprising of
360-degree tactical retail campaigns, corporate B2B events,
sponsorships, AGMs, corporate video production, annual report, and
product launches.
• Achieved a sharp spike in clients brand exposure through the
creation, display and promotion of the worlds largest football
certified by Guinness World Records as a guerilla marketing strategy
during the time of 2006 Asian games in Qatar.
• Successfully launched over 10 products through various advertising
and direct marketing campaigns.

• Ensuring that all project undertaken on behalf of clients are executed and delivered on schedule, to specifications and on budget
• Monitoring and managing each project from initial briefing through to final delivery to the client
• Providing detailed and precise business requirement briefs to Creative to enable them to develop the best possible creative solution
• Producing full specifications and price quotations for the client for each project
• Tracking, analysing and reporting on movements of campaigns
• Understanding and interpreting project analysis results/trends, converting the knowledge into business development recommendations
• Keeping up to date with trends and developments in the clients’ marketplcaes, participating in industry events where possible
Clients serviced include Qatar National Bank, Al Majaz Information Technology, Al Majaz Telecommunications, Salam Studio & Stores, AlJazeera Mobile, and more.

• Managed the accounts of Qatar National Bank, Al Majaz
Telecommunications, Salam Studio & Stores, Al Jazeera Mobile, and
more.
• Led an 8-member team from creative, PR, media and production
while managing an annual overall marketing budget of QAR 11
million of various clients.

Servicing Clients in the area of Media Relations which involves organizing Press Conferences and Meets, preparing and issuing Press Releases, media monitoring, organizing interviews for clients with the press and an overall presence of clients in the media specific to its industry.