Category Manager
Fine Hygienic Holding
Total years of experience :15 years, 4 Months
• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Assisting with product development, pricing and new product launches as well as developing new business opportunities and maintain and achieve customer satisfaction in pursuit of business targets
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Planning overall marketing strategy.
• Overseeing and management of marketing strategy through all avenues: SEM, SEO, Digital media, social media, Influencer marketing, PR and email marketing.
• Management of Specialist Service Providers and third-party agencies.
• Advising all Commercial General Manager’s on Technical aspects of the product sales strategy and product/s benefits.
• Gather and analyse market intelligence data
• Overall management of 4 Sports Nutrition Brands: Muscle Tech, Six Star, Hydroxycut and Purely inspired.
• Provide communication to distributors by identifying their needs; evaluating options; forecasting, approving orders and invoices.
• Overseeing and management of marketing strategy through all avenues: SEM, SEO, Digital media, social media, Influencer marketing, PR and email marketing
• Engage, inspire, and galvanize the distributors around the brand vision, position, and strategies so they are clear in bringing them to life in their areas of functional expertise.
• Oversee promotional sampling teams in mass market/events - train, execute and deliver key POS and trade market spend.
• Manage database and communicate to all email traffic for starter guides, questions, and advice around the MuscleTech Middle East program.
• Develop pricing & pack strategies, improved margin mix, trade spending plans and distribution goals to develop actionable KPI’s.
• Work collaboratively with head office operations/production management in forecasting inventory.
• Manage regulatory requirements and liaise with Head Office for registration of products in each country.
• Management of Key Accounts in FMCG Sector.
• Ensuring and maintaining strong business relationships with current and new customers/ Accounts.
• On boarding of new potential customers. Listing and registration of new brands with Key Accounts.
• Liaising with Key stake holders.
• Logistics and Supply Chain management.
• Deliver a pipeline of growth whilst meeting sales and strategic targets.
• Manage and lead regional business development activities to drive new revenue for the business.
• Identify, develop, and manage new strategic relationships.
• Maximize sales and profit contribution, retain and increase market share.
• Develop and implement sales plans and strategies.
• Management of Technical Sales Assistants within the GCC Region.
• Training of Sales Assistants on Equipment functionality, Benefits and Sales Techniques.
• Equipment Specification Specialist
• Training and Development of Sales Staff to improve sales and achieve targets.
• Coordination of Products layout and Display in all GCC stores.
• Coordination of Health and Safety Documentation and Training.
•Assist the corporate learning & development team, coordinate with
pre-selected vendors/ service providers to ensure timely provision of
training infrastructure, development of content and training delivery.
● Assist the corporate learning & development team, select appropriate
internal and external trainers for delivering the training modules effectively.
● Monitor provision of high quality training to all employees on the basis of
identified training needs.
● Collect employee feedback at the end of every training session, and
provide the collated report to business.
● Training Content Development
● Understand training and development requirements
● Work with Subject Matter Experts to design & develop content for generic
& specific training programs in line with the training need analysis.
● Design training content in line with organizational/ functional requirements
to ensure effective and high quality delivery of training to employees.
•Providing all aspects of sport and fitness for Australian Defense Force
•Day to day management & operation of all Personal Trainers & Gym Instructors.
•Maintenance and enforcement of safety standards.
•Educating clients on exercise and development plans. Formulate bespoke programs for group & personal sessions.
•Conducting group exercise classes of numbers up to 30pax.
Personal Training and Event Coordinator at Tiara Residence, Palm Jumeirah.
• Day to day management and operation of all Personal Trainers/Gym Instructors.
• Membership and training package sales and marketing.
• Maintenance and enforcement of safety standards.
• Educating clients on exercise and development plans.
• Formulating bespoke programs for group & personal sessions.
• Event organization for Health Club, Kids Club & Beach Club.
• Conducting group classes including circuit training and boot camps for all demographics.
Team Leader at Atlantis, The Palm, Dubai, within the Guest Recreation Team.
• Managed all Team scheduling and preparation activities.
• Coordinated all pool and beach attendants.
• Maintaining team performance records.
• Monitoring of all aspects of Health & Safety throughout the resort.
• Monitoring and maintaining sufficient transport around resort for hotel guest.
• Monitoring and maintaining VIP service is up to standard for outdoor guests.
• Supervising Food and Beverage sales to all guests.
• Managing Marketing and Promotions for outdoor activities within the resort.
• Reported Directly to the Guest Recreation Manager
• Carried out Induction Training for Staff and Guests.
Personal Trainer working for Fitness First Middle East
• Program design and body analysis.
• Nutrition and lifestyle advice.
• Marketing and Sales of Nutrition and Branded products.
• Sportsperson Activity Design and Management.
• Specific Training Activity Design and Management.
• Membership sales and marketing.
• Sell and up sell on training packages and promotions.
• Conducted regular induction briefings to new members